Tingg by Cellulant, an In-Store solution, is revolutionising the digital payments landscape in Ghana by giving Oil Marketing Companies (OMCs) a consolidated hub for accepting payments from a wide variety of sources and settling transactions in real-time.
With this development, OMCs throughout the nation may serve their customers more quickly and efficiently, increasing their level of satisfaction.
Over half of Ghana’s adult population already uses mobile money, making the country a pioneer in sub-Saharan Africa’s nascent mobile money industry. This has resulted in the proliferation of various payment systems and solutions designed to address the varying needs of companies and customers throughout the country.
Despite this impressive growth, many large enterprises in the nation still find it difficult to send and receive payments. In order to accept both online and offline payments through a variety of ways, companies need to set up separate connections with various payment methods, such as card networks and mobile money service providers.
In response to this issue, Cellulant, a major pan-African payments technology firm, pitched Instore on its digital payments platform, Tingg. Instore allows retailers to accept a variety of digital payment methods at the point of sale without investing in expensive hardware or software.
The ability to provide a smooth payment experience significantly influences revenue growth and customer satisfaction, especially for OMCs, where one firm has many branches around the nation and various pulls in a single branch.
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Tingg’s platform also provides offline usage
Cellulant Ghana’s General Manager Eric Kortey says, “With Tingg, the OMCs can track and reconcile transactions more easily, reducing the risk of fraud and errors.” This degree of transparency and accountability contributes to the development of trust between businesses and their customers, suppliers, and other stakeholders, both of which are critical for corporate success.
We enable payments for companies, allowing them to concentrate on core operations and development. At Cellulant, we think that allowing businesses to collect effortlessly and payout is crucial for the development of the economy in which they operate and Africa as a whole.”
Tingg by Cellulant is enabling payments for OMCs such as Star Oil, Zen Petroleum, Glory Oil, Nick Petroleum, Petrosol, Shell (Vivo Energy), BF Petroleum, and GTA (Groupe TransAfrica) in Ghana. Customers who fuel up at these petrol stations may pay via USSD, QR codes or the Tingg App. Tingg’s offline payments solution is accessible at all physical locations for these petrol stations, requiring users to merely have a mobile device and pay without using cash. Tingg has boosted its collections and transaction management efficiency for these OMCs by more than 50%.
In addition to payment integration, the Tingg platform provides a reporting and settlement dashboard with a unified view of all collections from all channels, as well as the ability for companies to contact and engage with consumers through Tingg messaging capabilities.
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About Cellulant
Cellulant is a prominent Pan-African payments technology firm that offers global, regional, and local merchants locally relevant and alternative payment options.
Cellulant offers a single API payments platform, Tingg, that allows companies to accept payments both online and offline while enabling anybody to pay using mobile money, local and foreign cards, or their bank.
In 2021 alone, the firm executed millions of transactions. We have serviced over 550,000 unique customers through a network of over 100,000 merchants in all of Kenya’s main towns.