OmniRetail, also known as OmniBiz, has raised an unknown amount from Aruwa Capital Management, a fund that invests in Nigeria and Ghana and focuses on early-stage growth equity and gender lenses.
OmniRetail is a tech-first B2B e-commerce company that helps manufacturers, distributors, logistic partners, and retailers reach their business goals through a seamless supply chain structure and embedded finance.
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Why the Investor Invested
Aruwa Capital Management put money into OmniRetail for more than one reason. First of all, they were amazed by OmniRetail’s innovative technology stack. The company’s technology solutions work together to solve real problems in Africa’s retail value chain. Aruwa Capital thinks that this technology stack will be a big part of OmniRetail’s long-term plan for creating a network effect in the FMCG value chain in Africa.
Aruwa Capital also saw OmniRetail’s robust supply chain operations, which have helped the company grow over the previous three years. They believe these skills contribute to the company’s success and growth.
OmniRetail’s OmniPay technology is promising for Aruwa Capital. The company cares about customers and strives to help everyone. Aruwa Capital believes the OmniPay platform and other technology solutions will aid the company’s global expansion.
Aruwa Capital’s investment strategy aligns with its women-focused strategy. OmniRetail strives to empower African-American women sellers. OmniRetail has enabled 78% of its merchants and wholesalers, who are women, to generate more money. Aruwa Capital values investing in women. OmniRetail is enticing for them.
OmniRetail Analysis
Deepankar Rustagi made OmniRetail (which used to be called OmniBiz) in the year 2019. Its first goal was to make automation tools for FMCG companies and wholesalers. But the COVID-19 spread forced OmniRetail to deal with problems in the retail value chain. They made OmniBiz, which is an online store where sellers can order goods and get them in 24 hours.
OmniRetail serves Nigeria and other parts of Africa’s huge retail areas. More than 100 million unofficial shopkeepers in Africa make sales of more than $1 trillion. Leading African brands and producers can streamline distribution with the help of technology-driven solutions, insights into the market, and streamlined operations.
OmniRetail gives you easy access to many stock-keeping units (SKUs), order processing, payments and collections, inventory finance, inventory management, and business information. Data and technology are used to keep an eye on the health of retailers’ businesses and cash flows. This makes it possible for everyone in the world to have access to money.
Along with business, OmniRetail cares about equal rights for men and women and economic growth. The company gives Nigerian and African women more power by helping more than 50,000 female shopkeepers boost sales and get into digital banking.
OmniRetail digitizes and empowers the African supply chain so that retailers, distributors, and makers can make the most money possible.