Google, the biggest search engine, has introduced an original video series titled “The Play Report” to help users discover new apps; the series will also be available on the Play Store.
The business has announced that it would begin displaying these movies on the Play Store homepage for a subset of users in the United States. These videos will be made available for other users to watch on the Facebook, Instagram, and YouTube accounts that are associated with Google Play.
These videos may be YouTube Shorts, according to the appearance of a GIF that was published on the firm’s blog post, although the company did not state this particular fact officially. A practical install icon for the programme that is being discussed in the video will also be displayed to users in addition to the video itself.
According to big search engines, each episode will highlight a different app with commentary from industry professionals, app designers, and even Google personnel.
Read also: Google records 2 billion monthly YouTube Short video watch, earn $74.6bn in revenue
Achievements of Google through Shorts
It is important to note that the Play Store already enables developers to attach YouTube videos as part of their app’s media assets, which can be found on the listing page for the app. It is unclear at this time whether the search engine will extend the support for short videos on Play Store to additional creators or developers outside the scope of this programme. The Android manufacturer also failed to disclose whether the featured apps are selected by the firm itself or by the app’s creators themselves.
Already, Google has reaped a significant amount of success because to Shorts. The firm reported that more than 2 billion people who are logged in each month are viewing Shorts in July, during the results call for the company’s Q3 2023 fiscal quarter. Google’s utilisation of the short video format as a tool to assist in app discovery is being expanded to include the Play Store.
About Google
Google is a multinational technological business based in the United States,which specialises in artificial intelligence, internet advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics.
Because of its dominant position in the market, extensive data collecting, and technological advantages in the field of artificial intelligence, it has been called “the most powerful company in the world” and is considered to be one of the most valuable brands in the world. One of the Big Five technology corporations is Alphabet Inc., the parent company of Google. The other four Big Tech businesses are Amazon, Apple Inc., Meta Platforms, and Microsoft.
Larry Page and Sergey Brin, two American computer scientists, established the search engine on September 4, 1998. At the time, both men were pursuing doctoral degrees in computer science at Stanford University in California. Together, they own around 14% of its publicly listed shares, and because they have super-voting stock, they control 56% of the company’s stockholder voting power. In 2004, the business had its initial public offering (IPO), which marked the beginning of its public existence.
In 2015, Google underwent a restructuring that resulted in the company becoming a wholly owned subsidiary of Alphabet Inc. Alphabet’s major subsidiary, Google, also serves as a holding company for the various internet-related businesses and interests owned by Alphabet.
On October 24, 2015, Larry Page stepped down from his position as CEO of Google to take over as CEO of Alphabet. Sundar Pichai succeeded Page as CEO of Google. Pichai was appointed as the next CEO of Alphabet on the 3rd of December, 2019.