Mastercard‘s strategic partnership with Delivery Hero, the world’s leading local delivery platform, is continuing to drive the growth of ecommerce in the Middle East and North Africa (MENA) region.
Since the announcement of their large-scale collaboration in 2020, aimed at digitalizing Delivery Hero’s payment chain, the two companies have witnessed a remarkable surge in the number of transactions conducted through their platforms, more than doubling the figures.
Read also: Payday to take action to address Mastercard related problems
Facilitating Seamless Payments in MENA
Over the past three years, Mastercard and Delivery Hero have worked together to facilitate seamless payment acceptance across Delivery Hero’s operating entities in MENA. This collaboration has not only streamlined payment processes but has also added significant value for consumers, benefiting millions of users across the region.
Between 2020 and 2022, the number of Mastercard food order transactions on Delivery Hero’s apps experienced a remarkable increase of over 100%. This surge reflects the growing demand for digital food and grocery deliveries in the MENA region. Mastercard’s always-on Customer Value Proposition (CVP) has played a pivotal role in this growth, offering Mastercard cardholders access to unique discounts and benefits.
Delivery Hero’s MENA region witnessed substantial Gross Merchandise Value (GMV) growth, accelerating to 21% year-on-year in Q2 2023 (Q1 2023: 16% year-on-year). This impressive growth is attributed to the strong demand from customers who are increasingly relying on digital platforms for their food and grocery needs.
Supporting the Shift to Ecommerce
Amidst the evident and sustained shift towards ecommerce for food and grocery deliveries, Mastercard is committed to supporting the growing appetite among MENA consumers for secure and convenient digital transactions. In a groundbreaking collaboration within the region, Mastercard recently joined forces with Abu Dhabi Commercial Bank (ADCB) and talabat UAE to introduce the talabat ADCB Mastercard Credit Card. This innovative card is designed to maximize rewards for day-to-day delivery orders, offering a selection of seven food-themed designs tailored to various types of food enthusiasts. Interested consumers can conveniently apply for the card digitally through the talabat app.
Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard, emphasized the company’s commitment to enhancing the consumer experience. She stated, “Mastercard remains focused on providing a superior consumer experience to its partners. As part of our partnership with Delivery Hero, we are continuously innovating the consumer experience to enable a best-in-class proposition for consumers. The recent talabat cobrand card launch is just another example of how we are bringing benefits and convenience to our cardholders.”
Setting New Benchmarks in Ecommerce Solutions
Emmanuel Thomassin, CFO of Delivery Hero, expressed the significance of their partnership with Mastercard, highlighting their shared commitment to innovation. He emphasized how this collaboration is benefiting both customers and operational efficiencies, stating, “Our landmark partnership with Mastercard, built on our shared passion for innovation, enables us to provide unprecedented benefits to our customers while boosting operational efficiencies and eliminating the need for cash across our value chain. Together, we are setting new benchmarks for ecommerce solutions of the future.”
By promoting the adoption of digital payments, the partnership between Mastercard and Delivery Hero is continually enhancing the customer experience and ensuring financial security for consumers, riders, and restaurants. It also supports the growth of digital inclusion in the MENA region and drives operational efficiencies across Delivery Hero’s platforms.
Mastercard partners Ingiz to boost financial literacy in Egypt
About Mastercard
Mastercard is a global technology company in the payments industry, dedicated to connecting and empowering an inclusive, digital economy. Through secure data and networks, partnerships, and innovation, Mastercard strives to make transactions safe, simple, smart, and accessible. With a presence in over 210 countries and territories, Mastercard is committed to unlocking priceless possibilities for all.
About Delivery Hero
Delivery Hero is the world’s leading local delivery platform, operating across more than 70 countries in Asia, Europe, Latin America, the Middle East, and Africa. The company initially started as a food delivery service in 2011 and has since expanded its services, now operating its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, aiming to deliver groceries and household goods to customers in under an hour, often within 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is now part of the MDAX stock market index.