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How Apple computer division is continually innovating

Modupeoluwa Olalere by Modupeoluwa Olalere
November 6, 2023
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The Apple computer division is continually innovating In January, they debuted 14- and 16-inch MacBook Pro M2 Pro and M2 Max models. 

They debuted the first 15-inch MacBook Air, Mac Studio, and Mac Pro at WWDC in June. They also promised a Vision Pro headset that may revolutionize computer use.

Apple appears to be staying busy. Mac introduced a new line of PCs during its October “Scary Fast” event recently, and their most enticing computers maybe these. A new MacBook Pro and updated 24-inch iMac were unveiled at Apple’s Cupertino headquarters’ evening address by Tim Cook and product executives. All gadgets use Apple’s latest M3 CPUs.

The M3, M3 Pro, and M3 Max chipsets were the focus of this year’s Apple event. A new engine in the M3 Pro and M3 Pro Max is 60% faster and more efficient than the M2. Here are the event’s critical statements.

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New Apple silicon: M3 chipset

Apple’s new silicon, the M3 chips, which made computers faster, was the event’s main attraction. Cutting-edge 3-nanometer manufacturing is used in the M3, M3 Pro, and M3 Max processors.

The 5nm M2 chips have been replaced by the new M3 chips, which are made with TSMC’s 3nm technology and are the same size as the A17 Pro chip in the iPhone 15 Pro. Thanks to 3nm transistors, Apple’s Macs have 1.8 times faster GPUs than the M2 engine. These cores are 30% more efficient than the M2 series and 50% more efficient than the M1 series.

The “first personal computer chips” made with this new method are expected to work faster and better.

A new GPU in the M3 chips lets you do ray tracing, mesh shading, and Dynamic Caching, which makes the best use of RAM. With up to 128GB of unified memory, the M3 Max has 92 billion transistors, a 40-core GPU, and a 16-core CPU.

14″ and 16″ MacBook Pro

Apple released 14- and 16-inch MacBook Pros with M3 Pro and M3 Max processors. These laptops have Mini LED screens, 1080p cameras, six-speaker sound, 22 hours of battery life, and up to 128GB of RAM. The space black coating resists fingerprints.

According to Apple, the M3 Max models are twice as fast as the M2 Max versions that came out in January. The starting price for the 14-inch MacBook Pro is $1,999, and for the 16-inch model with M3 Pro, it’s $2,499. Preorders are currently available, and shipping will start on November 7th.

Apple unveils iPhone 15, first smartphone to integrate TSMC’s N3 process

Upgraded 24-inch iMac with M3 Chip

During Apple’s “Scary Fast” event, the company’s average all-in-one computer got a much-needed makeover. The changes were primarily internal, with the new M3 chip replacing the M1 chip. With the addition of the M3 chip, the 24-inch iMac became faster.

This patch should double M1 functionality. A 1080p camera, Wi-Fi 6E, and 4.5K Retina display with over a billion colours are included. New iMacs have 24GB of unified memory and seven stunning colours. On November 7, the 24-inch iMac with an eight-core CPU will cost $1,299 and the ten-core variant $1,499. Place orders now.

A MacBook Pro without a Start Touch Bar

The cheapest 14-inch MacBook Pro with base M3 is $1,599. This 13-inch MacBook Pro replacement sports a 60% quicker M2 processor.

Base models no longer have the silver or space grey Touch Bar. This model’s pre-order ends today. November 7th is the release date. Apple is committed to improving and innovating Macs with the M3 chipset family.

Tags: Apple
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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