On April 11, Qene Games, Ethiopia’s first video game development studio signed a partnership agreement with Ethio Telecom, the Ethiopian Telecommunications Corporation to make its mobile games available to the local market.
Inquest to solve the problem facing the African gaming studio in marketing their products, the partnership will provide a solution to the challenging payment issue that the industry is dealing with.
Henceforth, Qene Games will now rely on the Ethiopian operator’s Fintech solutions to make its products more accessible to customers through subscriptions and in-app purchases.
Chairman and CEO of Qene Games, Dawit Abraham affirm “ Africa has great potential to become a major game exporter and compete in the global creative and entertainment industry. However, the first step we need to take to make this a reality is to give African creators easy access to sell their content in the African market ”.
What does Qene Games do?
Being the first game development studio in Ethiopia, Qene game is the creator of kukuklu, Gabeta, and Feta mobile games.
On basis of consistency and desire to give its user the best experiences, Qene won Apps Africa Awards for being the best entertainment app and the best app of the year, for its first two games.
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Through their African artistic styles, music, and characters, these African-inspired mobile games are enjoyable, engaging, and provide players with a uniquely genuine experience.
About Qene Games and Ethio Telecom Partnership
The partnership between Qene Games and Ethio Telecom will be a significant milestone in the development of the Ethiopian gaming industry. The partnership’s ultimate goal is to address the major difficulty facing the gaming industry – that of payment choices. Qene will make its games available through a variety of formats, including subscriptions and in-app purchases, by using the fintech solutions provided by Ethio telecom.
Dawit Abraham, CEO of Qene Games “We believe that Africa has a great potential to become a major games exporter and compete in the global creative and entertainment industry. However, the first step we need to take to make this a reality is to give African creators easy access to sell their content in the African market. We are happy to have taken a step forward in this direction with our recent partnership with Ethio Telecom.”
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Kukulu, Qene’s first mobile game will be used for the partnership. In Kukulu, a well-known Ethiopian smartphone game, players experience the epic journey of a courageous chicken that is fleeing for her life from her captor farmer.
There are more than four Ethiopian languages being used in the localization process, and the game has culturally appropriate characters and situations that Ethiopian gamers find appealing. Following this launch, Qene will seek to make its full games catalog, as well as additional high-quality games obtained locally and from other parts of the world, available to the Ethiopian market.
Will Qene Game Do it Alone?
Nothing can be done in isolation, the long-term goal of this collaboration is to increase the number of African games released on the continent as well as the growth of the industry by giving talented games developers with easy access to the marketplace.
“Through this and coming partnerships, we want to provide African countries with enjoyable and relatable content, while at the same time showing young people in Africa that the gaming industry is a promising and financially viable sector to get into.” says Samuel Sisay, CTO and lead developer at Qene Games.
Qene Games hopes to use its Pan-African Gaming Group membership to achieve this ambition. The Pan African Gaming Group was formed in February 2022 to unite 10 leading African gaming studios. This group presently has fifty mobile games available.
The Pan-African Gaming Group (PAGG) focuses on creating and releasing material for African gamers. Qene Games, PAGG, and Ethio telecom will enable African game creators to localize and distribute their games in Ethiopia.