Bluworks, an Egyptian startup, has raised $1 million in a pre-seed round to support product development, staff development, and marketing initiatives. The company focuses on developing SaaS solutions for blue-collar HRTech.
The pre-seed funding round was led by Khawarizmi Ventures, a Saudi venture capital firm, with participation from a group of angel investors, Camel Ventures and Acacia Ventures. Blueworks plans to use the funds to grow its employees and improve its products. Blueworks, founded in 2022 by Farah Osman, Hussein Wahdan, and Nour Ahmadein, is an all-in-one, mobile-first HR solution designed particularly for the blue-collar industry.
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The pre-seed funding round was led by Khawarizmi Ventures, a Saudi venture capital firm, with participation from a group of angel investors, Camel Ventures and Acacia Ventures. Blueworks plans to use the funds to grow its employees and further improve its product.
Blueworks, founded in 2022 by Farah Osman, Hussein Wahdan, and Nour Ahmadein, is an all-in-one, mobile-first HR solution designed particularly for the blue-collar industry.
Bridging the HR Gap: Blueworks Targets Blue-Collar Workforce Management
With so many HR software options in the market, none are explicitly designed to manage blue-collar workers,” said Wahdan. “Managing this type of workforce is so manual that errors frequently occur, leading to penalties and deducted salaries without workers’ oversight.
This causes them to depart, leading to a high turnover rate. Companies currently spend 7-10 days terminating their payroll accounts, but with Blueworks, this time can be reduced to one day—all while utilising data and insights into their staff.
Osman states, “We are excited about bringing strategic investors who can provide us with access to local and regional markets, where we plan to expand. There is no shortage of industry use cases similar to Egypt worldwide, and we are eager to tackle them with our innovative workforce management solutions”.
Bluworks tackles Egypt’s HR Software shortage
According to Ameer Sherif, a venture partner at Khwarizmi Ventures, Egypt has one of the most significant workforce populations in the Mideast and Africa region. However, there is a lack of appropriate local software solutions.
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Sherif stated that “like many emerging markets, solutions for automating workforce management are still lacking. We believe the Blueworks team has the right mix of local understanding and commercial and technical capability to lead this space in Egypt and eventually in other regional markets”.
Blueworks manages thousands of white-collar employees on its platform, which many organisations use, including Crave, Qahwa, and Cilantro. While the company is now focused on the retail and food and beverage sectors, it intends to grow into other areas such as manufacturing, construction, and facilities management.