MultiChoice Africa Holdings B.V. (MAH) and Uganda’s Ministry of ICT and National Guidance have signed a Memorandum of Understanding (MoU) to foster their collaborative efforts. This agreement aims to foster stronger partnerships, drive digitalisation, boost the local content sector, protect intellectual property rights, and develop skills within the existing legal frameworks.
The signing ceremony, held in Johannesburg to benchmark technical facilities, was attended by the Permanent Secretary of the Ministry of ICT and National Guidance, Dr Aminah Zawedde. This strategic alliance signifies a commitment to advancing Uganda’s digital landscape through robust cooperation and mutual support.
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Enhancing Future Cooperation and Local Content
The MoU includes MAH and its affiliate, MultiChoice Uganda, emphasising the importance of continued collaboration between MAH and the Ministry of ICT and National Guidance. Dr. Aminah Zawedde, expressing her enthusiasm, stated, “I am glad to sign this MoU on behalf of the Ministry of ICT and National Guidance for Uganda.”
With a 30-year history in Uganda, MultiChoice has pioneered delivering high-quality sports, educational, and entertainment content. This agreement is set further to solidify their presence and impact in the country, enhancing the local content sector and ensuring that Ugandan audiences receive diverse and engaging programming.
Public-Private Collaboration for Socio-Development
“This MoU signed cordially here today is a step in the right direction in fostering relations between the two parties. We view Uganda as a strategic market for commercial growth and key socio-development initiatives.
The presence of the Permanent Secretary for the Ministry of ICT and National Guidance accompanied by the Managing Director for MultiChoice Uganda, Mr Hassan Saleh, demonstrates how the private and public sectors of the economy can collaborate for the broader benefit of the Ugandan society,” said Dr Keabetswe Modimoeng Group Executive: Regulatory & Corporate Affairs (MultiChoice Group).
The participation of Dr Zawedde and Mr Hassan Saleh, Managing Director for MultiChoice Uganda, underscores the potential of public and private sector collaboration.
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This partnership is expected to benefit Ugandan society broadly by driving digital transformation and socio-economic development. By combining resources and expertise, MultiChoice and the Ministry of ICT and National Guidance aim to create a robust framework that supports innovation, protects intellectual property, and promotes the sustainable growth of Uganda’s digital economy.
MultiChoice began its operations in Uganda 30 years ago, establishing itself as a leading provider of sports, education, and entertainment content. Over the past 30 years, it has been a first in delivering high-quality programming to its audience. MultiChoice’s commitment to offering various and engaging content has made it a prominent name in the industry.
With a key focus on meeting the needs of its viewers, MultiChoice continues to innovate and spread its services, ensuring access to the best in sports, educational programs, and entertainment. Its long-standing existence in Uganda underscores its dedication to enhancing the media landscape and enriching the lives of its customers through a wide array of content offerings.