Samsung Electronics South Africa on Wednesday launched the Magic Frame speaker at Decorex Africa, blending innovative audio technology with home decor. This product expands Samsung’s “lifestyle tech” concept with devices integrated into everyday living spaces. Here’s a closer look at its features:
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Invisible Tech with dual functionality
Like Samsung’s “lifestyle TVs” ( Serif, Frame, and Sero), the Magic Frame merges functionality with aesthetics. When not playing music, it serves as a customisable photo frame. The speaker transforms the TV’s inactive TV screen to an aesthetically pleasing image.
The photo in the centre can be replaced with a personal image, enhancing its decorative value. This integration evidences Samsung’s vision of making tech invisible by embedding it into household items.
Sound innovation and design
The Magic Frame emits sound through a 9mm gap between its frame and the panel, chosen after extensive testing for the best audio quality.
Additionally, it features a rear woofer to minimise vibrations, making it suitable for wall mounting or table placement. Samsung’s engineers also incorporated Q-Symphony technology, allowing users to pair the speaker with other Samsung devices, such as soundbars for an authentic surround sound experience.
Coming in black or white, the Magic Frame is engineered to blend with your interior while maintaining its aesthetics when considering sound output. This novel smartphone display will prove that Samsung is blending audio enhancement with elegant artwork.
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The so-called Magic Frame differs from conventional speakers, which are oriented primarily on sound as a distinct factor. The project’s principal idea is to change how people see technology products in their homes. It improves sound quality and acts as a piece of art to beautify your living area.
Price and availability
The Samsung Magic Frame, priced at R6,000 (about N560,000), is available for purchase online. This product is part of Samsung’s growing lineup of lifestyle tech devices that seamlessly merge electronics with everyday decor.