Salesforce, a global leader in customer relationship management (CRM) systems, plans to open a Nigerian office, underscoring the digital ecosystem’s development and potential.
The company’s strategic growth supports its goal of expanding into new markets and harnessing Africa’s largest economy’s talent and business potential.
Sandra Adesuwa Ebere’s appointment as business development lead
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Salesforce has appointed Sandra Adesuwa Ebere as the Business Development Lead for Nigeria to lead this initiative.
It was announced at a media roundtable on Friday by the cloud-based company that provides customer relationship management (CRM) tools.
With extensive experience in business strategy and development, Ebere is well-regarded for her deep understanding of the African market. Her appointment is expected to drive the company’s mission to deliver innovative software solutions that empower businesses in Nigeria and across the region.
Ebere is an experienced professional in business development and strategic market expansion. Due to her knowledge of African markets, she leads growth strategies for tech and commercial companies.
In her career, Ebere has combined innovative concepts with practical solutions to help organisations adapt to evolving market difficulties. She has led teams that build alliances, market presence, and sustained business results.
Global layoffs amidst strategic shifts
However, four months ago, the company cut its global workforce as part of a larger initiative to optimise its structure, promote development, and streamline operations.
Due to considerable layoffs in the technology sector worldwide, the corporation started cutting workers early in 2024. The job cuts affected 10 percent of the company’s workforce worldwide, particularly those in Ireland.
The company also announced that it continues to witness substantial development in Africa, particularly in South Africa and Morocco, emphasising massive investment returns as AI interest grows.
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Strengthening partnerships and regional growth
A Salesforce representative said, “By keeping an eye out for potential opportunities, Salesforce remains dedicated to expanding its footprint in the region and delivering innovative solutions to meet the growing demands of customers.”
These may include strategic relationships with Amazon’s cloud marketplace. It has partnered with MTN, Vodacom, and Standard Bank, to expand beyond South Africa and Morocco.
Ebere, who has only been with the company for five months, reportedly negotiated the largest Slack deal in Nigeria in just three months.
“She is a very important and strategic appointment,” the company says.
While other multinationals have laid off workers, Salesforce is expanding its business operations across Africa. Microsoft Kenya terminated the contract of a chunk of its workers at Africa Development Centre in Nairobi in 2023.