Apple is looking to expand the audience for its Vision Pro mixed reality device by targeting gamers and game developers. Initially marketed as a productivity and media consumption tool, the Vision Pro’s reliance on eye and hand controls has limited its appeal among gamers who typically prefer precise controller-based inputs.
With sales reported to be under 500,000 units, the company is exploring ways to make the device more attractive to this key demographic.
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Apple’s collaborations with Sony and other game developers
To bridge the gap, Apple is reportedly in talks with Sony to enable support for the PlayStation VR2’s hand controllers. This move would allow for greater precision in gaming and open doors for developers to integrate these controllers into Vision Pro-compatible games. By adding hardware support for widely accepted controllers, Apple aims to make the Vision Pro a more versatile and appealing device for gamers.
These enhancements may not only benefit gaming but also improve the functionality of professional software like Final Cut Pro and Adobe Photoshop. The precise input of external controllers could allow for more seamless interactions, making the Vision Pro a compelling choice for creative professionals seeking a mixed reality platform.
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Expanding Apple Vision Pro’s potential
Apple’s pivot to gamers reflects a strategic response to the competitive landscape of mixed reality technology, where devices like Sony’s PlayStation VR2 and Meta’s Quest series dominate gaming-focused segments. By addressing its input limitations and fostering collaborations, Apple hopes to attract a broader audience while establishing Vision Pro as a platform for both entertainment and productivity.
This shift indicates that Apple recognizes the importance of balancing its core strengths in productivity and media consumption with the immense potential of the gaming market to drive adoption of the Vision Pro.