In the fast-evolving landscape of enterprise software, AI is not just an add-on but the core of new platforms. During a recent interview on YouTube with Creation AI’s CEO, Katherine Kostevera, the conversation delved into how Creation is challenging established giants like Salesforce and ServiceNow in Customer Relationship Management (CRM) and workflow automation through its agentic AI approach.
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Agentic AI as a new paradigm in enterprise software
The CEO expressed her unparalleled excitement about the current state of technology, particularly highlighting how Creation AI is poised to redefine CRM and no-code platforms within the next few years.
Unlike traditional models where AI might be an additional feature, Creation AI integrates AI fundamentally into its platform, making it inherently AI-native. This approach means users don’t pay extra for AI functionalities; instead, they are part of the core offering, setting Creation apart from competitors who might charge for AI modules separately.
The dual role of AI at Creation AI
Creation AI leverages AI in two primary ways: first, in no-code development, where AI helps build applications directly on the platform; secondly, by enhancing end-user functionalities across various business processes like marketing, sales, and service automation. This dual functionality provides a significant edge, as it facilitates the creation of applications and optimises their use in real-world scenarios.
When asked about market positioning, especially with competitors now offering AI-driven solutions, the CEO pointed out that Creation’s strategy involves not just offering AI but embedding it as a central component of user interaction. The platform is designed so that users interact with AI through natural language, which is seen as the future of programming. This approach aims to make technology more accessible, reduce the learning curve, and enhance adoption.
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Addressing adoption challenges of Agentic AI
Adoption has been a focal point, with some enterprises experiencing a plateau in tool usage due to concerns over perceived laziness or lack of proper training. Creation AI tackles this by continuously expanding its skill library, ensuring users can handle various CRM tasks without needing additional interfaces or skills. Katherine Kostevera noted that this strategy speeds adoption and keeps users engaged with the platform’s evolving capabilities.
According to Katherine, the vision for 2025 is a seamless interface where users interact with all CRM needs through one platform using natural language. This would mean a significant shift from current user experiences to a more intuitive, AI-assisted interaction, potentially setting a new standard for how software is used in businesses.
The conversation concluded by acknowledging the competitive pricing strategies in the market. Creation AI’s approach of not charging extra for AI features is critical in fostering faster adoption, contrasting with competitors who might require additional investments for AI enhancements. This strategy could be a pivotal reason behind differing adoption rates across the industry.
The YouTube video can be accessed here for those interested in exploring the discussion.