MTN Sudan has adopted LigaData’s data analytics and AI solution platform to accelerate its digital transformation strategy.
LigaData’s platform combines and links subscriber data into a single 360-degree view to make decisions in real-time.
MTN Sudan is the fourteenth MTN Operating Company to implement the innovative solution with which it will optimise network resources, enhance customer experience and offer advanced mobile money products.
Statements From Both Parties
Ahmed Mustafa, Chief Information Officer at MTN Sudan said, “As the fastest growing mobile service provider in Sudan, harnessing the power of data is crucial to continuing our success and providing new innovative products as well as superior customer experiences for our loyal subscribers. Through our strategic partnership with LigaData and the adoption of our new data platform, MTN Sudan is primed to utilize advanced data analytics and AI to accelerate our lofty digital transformation ambitions.”
Also speaking at the launch, Chief Revenue Officer at LigaData, Darya Nasr, stated: “The ability to create business value from data is critical for Mobile Operators to meet their digital transformation goals. We’re delighted LigaData’s products and services are assisting MTN Sudan to utilize advanced data analytics and bring cutting-edge digital solutions to its customers.”
MTN Group’s Plausible Strides Towards Digital Transformation
To aid in Africa’s digital transformation, MTN is driving a strategy called Ambition 2025 across all 21 of its independent operating companies in Africa and the Middle East.
LigaData’s strategic data partnership with MTN Group was established in 2018. The partnership has already seen great advancement in leveraging new technologies to support real-time decision-making, improve data quality, and provide large-scale artificial intelligence capabilities.
Read: MTN Rolls out 912 Rural Sites, Expands Coverage to More Than 23 Million People
Together with Cloudera and LigaData, MTN built a new data and analytics platform named Enterprise Value through Analytics (EVA).
By combining data from MTN’s different operator systems, EVA creates a 360-degree view of subscribers. Powered by Cloudera’s Data Impact Awards, MTN won the most competitive category (Industry Transformation Award) in November 2021.
According to the award panel, the award for ‘Industry Transformation’ is to recognise organizations that move their business to the next level and disrupt their industry by identifying new technologies, applying new skills, and operationalizing processes.
About LigaData
Mobile operators use LigaData of Silicon Valley’s managed data services and products to facilitate digital transformation, achieve data-driven results, and optimize resources.
LigaData’s services and software products are used by mobile operators worldwide to extract greater value from their existing infrastructure, whether through improved analytics, decision or AI.
LigaData Flare: a data integration and decisioning platform optimised for mobile operators
LigaData Data Fabric: unifies and correlates mobile operator and subscriber data into a single 360° view, eliminating data islands and enabling dynamic data pipelines and reusable data services.
LigaData services include:
Customer Experience: Customer Value Management and Customer Lifecycle Management
Mobile Financial Services: Mobile money (MoMo), mobile lending, creditworthiness algorithms and fraud detection
Network Management and Optimization: Ingesting network data to analyze service quality, reduce dropped calls, cell tower utilization, planning and expenditures
Location-Based Services: Real-time agent placement decisioning and ATM fraud detection
Digital Products & Services: Streaming music & streaming video
About MTN Sudan
MTN Sudan is a subsidiary of MTN Group, a leading provider of communication services in Africa and the Middle East, offering cellular network access and business solutions. MTN Sudan offers mobile telephony and data services to the Sudan market.
MTN Sudan was established in 2005. The company is the second operator in Sudan with a market share of 37% of the traditional communication and data sectors. The company has also evolved digital and fintech operations alongside an enterprise business unit offering communication solutions for large business operators. The company boasts a network deployment of around 2,400 sites across Sudan.