Eric Trump, Executive Vice President of the Trump Organisation, has announced that buyers can purchase homes in the upcoming $1 billion Trump Tower Dubai using cryptocurrency.
Mr Trump made the announcement in an interview with The National on Tuesday, as the company revealed its latest high-end real estate venture in partnership with Dar Global.
Read also: Trump pledges to make U.S. the world’s crypto capital
A new era for luxury real estate
The tower, which is said to be completed in five years, will feature a Trump-branded hotel, luxury residences, a private clubhouse, and two penthouses priced at about 75 million dirhams ($20.4 million) each. The properties are located on Dubai’s iconic Sheikh Zayed Road.
“Dubai is certainly one of the hottest property markets in the world,” Eric Trump said, noting the city’s rapid growth and global appeal. “Everybody’s trying to redefine luxury… and they’re all succeeding.”
He credited Dubai’s government for promoting real estate development through initiatives like long-term visas and residency programs for remote workers, which continue to attract wealthy investors and international talent.
The specific cryptocurrencies accepted were not disclosed during the interview, but the move has raised concerns about whether the meme-based TRUMP coin could be included.
However, the decision aligns with Dubai’s reputation as a hub for innovation and digital finance. According to Knight Frank, Dubai recorded 111 home sales exceeding $10 million in the first quarter of 2025 alone. Additionally, the city welcomed 7,200 new millionaires in 2024, bringing the UAE’s total to about 130,500 high-net-worth individuals.
Eric Trump’s announcement signals a growing trend of cryptocurrency integration into high-value real estate transactions, offering buyers flexibility and tapping into the wealth of crypto investors. As Dubai continues setting benchmarks in luxury living, Trump Tower’s crypto option may inspire a new wave of digital asset adoption in global property markets.
Read also: Crypto prices and stocks slump over Trump’s new trade taxes
About Trump Tower Dubai
Trump Tower Dubai was a planned luxury skyscraper hotel and residential project at Palm Jumeirah, which was announced in 2005 as a collaboration between the Trump Organization and Nakheel.
It was positioned as a landmark development in the Middle East and aimed to showcase luxury real estate, but was abandoned due to the 2008 financial crisis.
Despite high-profile promotions, including a launch event with Christina Aguilera, the project was officially canceled in 2011. The site was later repurposed into Al Ittihad Park, marking the end of Trump’s first venture in Dubai.