MaxAB-Wasoko has boldly expanded its reach across Africa by acquiring Fatura, a leading Egypt-based B2B e-marketplace, from EFG Finance as of Monday.
This move strengthens MaxAB-Wasoko’s position as a dominant retail e-commerce and supply chain platform on the continent.
Fatura expands MaxAB-Wasoko’s Egyptian network
Fatura brings over 626 wholesalers from 16 cities into MaxAB-Wasoko’s network, including five new cities previously untapped by the platform.
This acquisition immediately broadens product access for retailers in Egypt, a market known for fragmented supply chains that challenge small and medium-sized businesses.
Integrating Fatura’s asset-light, scalable marketplace model complements MaxAB-Wasoko’s full-stack supply chain capabilities, from procurement to last-mile delivery.
Belal El-Megharbel, CEO of MaxAB-Wasoko, emphasized the strategic nature of the acquisition: “The acquisition of Fatura is more than a growth play; it’s the realization of our ambition to become the go-to, one-stop-shop for retailers throughout Africa.”
He highlighted that combining operational strength, product depth, and fintech innovation sets a new standard for retail across the region.
Fatura deal accelerates MaxAB-Wasoko’s African fintech growth
The deal also includes EFG Finance becoming a significant shareholder in MaxAB-Wasoko and gaining a seat on the company’s board.
This partnership deepens the alignment between the two organizations and positions EFG Finance to shape retail infrastructure and embedded finance solutions across Africa actively.
Aladdin ElAfifi, CEO of EFG Finance, stated, “We are thrilled to partner with MaxAB-Wasoko as they reshape the retail and supply chain sectors. This integration will fuel growth and demonstrates our fintech commitment”.
MaxAB-Wasoko’s fintech arm has already doubled its business in Egypt, expanded into Morocco, and now finances over 9 per centof e-commerce sales.
With Fatura expected to contribute 25 per centof MaxAB’s Egypt revenue by the end of 2025, the acquisition is poised to drive topline growth and operational efficiencies in the next 12 to 18 months.
This acquisition follows MaxAB’s 2024 merger with Wasoko, which combined footprints in Egypt, Morocco, Kenya, Tanzania, and Rwanda. Together, the unified platform aims to consolidate fragmented supply chains and widen access to financial tools for informal retailers across Africa.
About MaxAB-Wasoko
MaxAB-Wasoko is a pan-African B2B e-commerce and fintech platform formed in 2024 by merging Egypt’s MaxAB and Kenya’s Wasoko.
The company serves informal retailers by offering digital ordering, efficient logistics, and access to financial services.
Its technology-driven model enables small and medium-sized retailers to access a wide range of products and receive timely deliveries, helping them grow sustainably.
With operations across North and East Africa, MaxAB-Wasoko is working to modernize traditional retail supply chains and support merchants with tools that improve efficiency and profitability.
The platform continues to scale its services better to serve the fragmented informal retail sector across multiple countries.
About Fatura
Fatura is an Egypt-based B2B marketplace that connects retailers with wholesalers and manufacturers through a digital platform.
It operates using an asset-light model, allowing it to scale without managing physical inventory.
Fatura focuses on streamlining the ordering process and improving access to a wide variety of products. It also offers short-term credit options to help small retailers manage cash flow.
Its technology gives suppliers and retailers real-time visibility, improving market transparency. Known for its operational efficiency and vast wholesale network, Fatura has become a key player in Egypt’s growing digital commerce ecosystem.