Global cryptocurrency platform Luno has relaunched its services in Kenya, nearly ten years after it exited the market.
The company, which previously operated in the country under the name BitX between 2013 and 2014, returns with a user-friendly, secure, and fully compliant platform for buying, selling, and holding cryptocurrencies like Bitcoin, Ethereum, and Tether.
Why Luno returned to the Kenyan market
Kenya has long been recognised as one of Africa’s big cryptocurrency markets, driven by a tech-savvy population eager for innovative financial solutions. Apollo Sande, Country Manager for Luno Kenya, emphasised the country’s potential in the information shared with BitKE, stating:
“We’re excited to officially relaunch in the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users. Kenya is one of the most dynamic crypto markets in Africa, with a highly informed, tech-savvy population.”
The platform now supports instant trading with zero commission fees, which will enable citizens to trade directly in Kenyan Shillings (KES) through live pairs, including BTC/KES, ETH/KES, USDT/KES, and USDC/KES.
Global trading pairs, including BTC and USDT, are also available, enabling both local investments and international opportunities. Additionally, users can earn rewards by referring others to the platform and maintaining an active presence.
Furthermore, the company has established a reputation for regulatory compliance and security across more than 40 countries, with over 12 years of experience in the sector.
The platform has never experienced a security breach and holds all customer assets in a 1:1 reserve, verified through monthly Proof-of-Reserve reports audited by independent firms.
They aim to position themselves as a trusted partner in promoting responsible crypto adoption across Africa and beyond, even as the nation moves closer to finalising its digital asset regulatory framework.
The company is actively engaging with regulators and industry stakeholders to address risks associated with peer-to-peer (P2P) platforms, including fraud, transaction delays, and regulatory uncertainty.
“Our focus is on making crypto accessible, transparent, and trustworthy by equipping users with the tools, education, and support they need to make smart investment choices,” Sande added.
Seamless access and financial inclusion
The Luno app is available on iOS, Android, and via the web, offering integrated mobile money services for deposits and withdrawals. The platform also provides localised customer support and educational resources to help users navigate the crypto landscape.
Luno’s re-entry into Kenya aligns with the country’s push toward financial innovation and inclusion. By simplifying access to digital assets, the company hopes to contribute to the growing adoption of cryptocurrencies while ensuring security and regulatory compliance remain top priorities.
“Our goal is to make crypto accessible, transparent, and trusted by offering the tools, education, and platform users need to make informed investment decisions,” Sande concluded.
With its relaunch, Luno joins a growing crypto ecosystem in Kenya, poised to capitalise on the country’s progressive regulatory developments and increasing demand for digital financial solutions.