Nigerian startup Shoptreo is making waves by connecting local artisans to global markets, transforming traditional craftsmanship into a digital success story.
On June 26, 2025, Shoptreo announced securing a fresh round of funding to expand its reach and scale artisan products worldwide.
Shoptreo’s digital bridge for Nigerian artisans
Established in November 2021 by Emmanuel Tochukwu Jacobs and George Uteh, Shoptreo is a B2B e-commerce platform linking Nigerian fashion manufacturers, including shoemakers, tailors, and leather artisans, with bulk buyers and distributors globally.
From Aba, a central hub for handcrafted leather goods, Shoptreo has expanded to cities like Ibadan and Kano, helping informal artisans access international markets.
The platform offers more than a marketplace; it integrates digital storefronts, logistics, payment systems, and inventory tools to streamline global demand fulfilment.
Shoptreo also provides financial solutions such as working capital loans and Buy Now, Pay Later (BNPL) options, empowering artisans and buyers to scale production and purchasing power.
George Uteh, CEO of Shoptreo, highlighted the impact of their recent funding from Rebel Seed Capital: “The funding will help us continue our expansion drive while taking Aba Leather products global”.
This investment supports onboarding hundreds of new artisans and enhancing logistics integration to ensure seamless cross-border commerce.
Driving economic growth through local products
Shoptreo’s commitment to promoting locally made Nigerian products reshapes commerce in emerging cities. Digitising traditional marketplaces reduces costs and expands visibility for small businesses.
The platform’s logistics plan offers affordable delivery, addressing a key customer barrier and boosting buying power.
Co-founder Emmanuel Tochukwu Jacobs shared the company’s growth journey: “We started in an apartment in Egbeda, Lagos, with just two staff. Now, we have over 20 employees across multiple cities and expect to grow to more than 30 by January 2025”.
This growth is fueled by innovation and a customer-centric approach, which led to a 521% increase in revenue over seven months and a 129% rise in user base.
Tekedia Capital, a key investor, praised Shoptreo’s role in connecting African makers with global buyers.
Professor Ndubuisi Ekekwe, Tekedia’s founder, said, “Anywhere you are in the world, Shoptreo will help you source shoes, bags, and clothes in bulk from makers and innovators across Nigeria”.
With its blend of fintech and grassroots manufacturing, Shoptreo is redefining African commerce by unlocking wealth in underrepresented artisan sectors and creating new opportunities for economic empowerment.
