Spotify is set to increase its premium subscription price in Nigeria and several other markets beginning September 2025.
This move will see the monthly individual Premium plan rise from €10.99 to €11.99, reflecting a 9.1per cent hike across over 60 markets globally, including countries in South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region.
Subscribers will receive email notifications informing them about the change before its implementation.
Price increase to support innovation and user experience
Spotify has explained that the price adjustment is part of its ongoing efforts to “continue to innovate on our product offerings and features and bring users the best experience.”
The company’s official blog post stated, “Starting on your billing date in September, your subscription price will change from 10.99 €/month to 11.99 €/month.”
It emphasised the necessity of updating prices occasionally to maintain and improve the quality of its services.
The latest increase represents the second global pricing adjustment since 2023, when Spotify shifted its strategy from focusing on user growth to enhancing profitability.
Spotify is balancing rising operational costs while continuing to invest in new features and expanding services such as AI-enhanced playlists.
Impact on subscribers and market position
The monthly cost of Spotify Premium in Nigeria is approximately ₦1,600 for the individual plan. With the announced price increase, users can expect this figure to rise proportionally when converted to local currency.
Although the increase is about one euro per month, some subscribers may consider downgrading or switching to free tiers. Nevertheless, Spotify’s dominant global market position and unique content offerings will likely keep many users loyal despite the price change.
Spotify currently boasts 268 million premium subscribers and 678 million monthly active users worldwide as of Q1 2025.
The company’s premium revenue grew by 16 per cent year-on-year, driven by audiobooks, podcasts, and a wide content catalogue. Even though Q1 revenue was substantial at $4.8 billion, Spotify posted operating income below forecast, prompting the need to boost margins through price adjustments.
Subscribers in Nigeria and affected regions will receive detailed email information in the coming weeks outlining how the price increase affects their subscriptions.
Spotify assures its customers that these changes are necessary to continue offering enhanced music and audio streaming experiences.