MTN Cameroon has launched a dedicated awareness campaign to promote the safety of children online, positioning itself at the forefront of efforts to safeguard children online. As part of the “Help Children Be Children” initiative, the campaign gathered momentum with a live session on August 22, 2025.
This incident highlighted the importance of protecting young internet users from digital hazards and educating parents and guardians on preventive measures.
MTN’s audacious initiative to address online hazards conveys a clear message: children deserve a safe digital world.
Raising awareness on child online safety
The awareness campaign is dedicated to providing children and their carers with information regarding internet risks, including cyberbullying, inappropriate content, and online predators.
MTN Cameroon’s live interaction was designed to give young users practical suggestions and expert advice on responsible internet use.
The campaign is a component of MTN’s broader Digital Human Rights initiative, which prioritises digital literacy and proactive protection for youth users.
It maintains the principle that digital safety should be a fundamental right, particularly for vulnerable groups such as minors.
Empowering through digital literacy
MTN Cameroon has a history of promoting digital literacy to reconcile the digital divide, including programs that target underprivileged communities and refugees. Their ongoing initiatives, including establishing Digital Learning Centres and MTN’s Digital Academy, provide children and adolescents with the necessary skills to navigate the digital world safely and confidently. By incorporating child safety into digital education, MTN guarantees that young users are more proficient in recognising and responding to online hazards, thereby improving their digital experience.
Community engagement and support
MTN brings together children, families, schools, and communities to promote online child safety. The live events and interactive marketing encourage community conversation on digital kid protection.
This strategy is crucial in Cameroon, where internet access is growing rapidly but digital safety knowledge is not. In a developing digital environment, MTN’s stakeholder engagement shows a thorough plan to protect children.
MTN Cameroon sets a powerful example of protecting the next generation within the digital era by championing online safety for children through awareness, education, and community engagement.