Walmart intends to expand its presence on the continent by opening its first branded stores in South Africa by the end of 2025. This action puts the American retail behemoth in direct competition with South Africa’s leading retailers, including Woolworths and Shoprite.
Walmart’s objective is to provide South African consumers with high-quality, affordable goods in vibrant and inviting stores that integrate global brands with local products.
Walmart’s entry brings affordable options to South Africa
Walmart’s stores will stock various products, including groceries, household items, clothing, and technology.
“Walmart will also feature a variety of products sourced locally. By collaborating with South African suppliers and entrepreneurs, we intend to deliver our renowned everyday low prices and international quality standards while honoring the vibrant culture of the nation,” said Kath McLay, Walmart’s international president and CEO.
This initiative is indicative of Walmart’s dedication to expanding the accessibility of its merchandise to a broader range of consumers through its “Every Day Low Price” philosophy, which has already garnered the trust of numerous individuals worldwide.
The business will open in October after development. When the stores open, digital elements will improve shopping. This follows Walmart’s April 2025 Growth Summit, which attracted small—and medium-sized African suppliers to incorporate local innovation into its stores.
Competing with established retail and e-commerce players
Walmart’s new branded stores will compete with Shoprite, Pick & Pay, Woolworths, Takealot.com, and Amazon. Walmart’s business expands beyond its ownership of Massmart, which runs Makro and Game in South Africa.
Massmart president and CEO Miles Van Rensburg commented, “We’re thrilled to begin this journey introducing the iconic Walmart brand to South African associates, customers and communities. By listening and working together, we aim to build lasting relationships and deliver a delightful shopping experience that reflects the needs and aspirations of South Africans.”
As Walmart prepares its official launch later this year, the retail sector in South Africa braces for heightened competition and broader product choices for consumers.