Fortnite will give creators a game-changing way to cash in on their creativity. Building their own Fortnite islands will allow producers to sell in-game goods straight from their unique experiences starting in December 2025. Thanks to this change, creators may now avoid Fortnite’s main shopfront, creating a new source of income for the game’s growing economy.
Creators keep all earnings for over a year
Epic Games announced that until the end of 2026, creators will retain 100% of the value of their sales in V-Bucks, Fortnite’s in-game currency. Epic defines the “V-Bucks value” as the amount left after platform fees, roughly translating to creators earning about 74% of the real money players spend.
This profit share will change to a standard 50/50 split between authors and Epic after 2026. Items for sale can be anything from temporary gear like power-ups to permanent gear like guns or cosmetics, but they can only be used on the creator’s island.
Epic’s aim is precise: foster creator growth and competition
Roblox has long led in user-generated content with creator monetisation and is considered Epic’s competitor. As Fortnite’s player numbers drop in various modes, Epic is showing its commitment to creators by delivering better payouts than Roblox’s 25% revenue cut.
“Come launch your game on Fortnite’s platform and you’ll earn more money per dollar spent,” Epic stated in its blog post. Additionally, creators can pay to have their islands featured in the new “Sponsored Row” on Fortnite’s Discover menu, increasing their exposure.
All revenues from this Sponsored Row will flow back to creator payouts during the promotional period.
The adjustment was a significant shift in Fortnite’s creator economy, which previously rewarded artists based on player island time. Item sales and paid visibility make Fortnite a profitable platform for creators looking to monetise their work.