UAE-founded gifting startup CADO has secured $4.5 million in a pre-seed funding round to fuel its growth across the Middle East and into international markets.
This investment round was led by Sanabil 500, joined by a German family office, high-net-worth individuals, and angel investors.
CADO, founded in 2019 by Leila Al Marashi, has grown from a three-person Dubai company to a major player serving clients in the UAE, Saudi Arabia, Kuwait, and the US. The platform makes corporate gifting easy and meaningful using technology, creativity, and logistics.
Expansion into Saudi Arabia and New York
With new funding, CADO plans to expand in Saudi Arabia and link craftsmen, suppliers, and corporate clients. A major Western market drive is underway as the corporation prepares for its New York launch.
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Leila Al Marashi remarked, “The new funds will drive expansion in Saudi Arabia and support international growth, beginning with CADO’s launch in New York.” Companies like Netflix, Cartier, and Gucci already rely on CADO’s premium gifting services, showcasing the startup’s ability to blend personalised creativity with efficiency.
CADO redefines corporate gifting
CADO’s platform integrates logistics with innovative technology to simplify the gifting process and make it emotionally meaningful for both businesses and recipients. Through regional partnerships, this model not only enhances conventional gifting but also provides support to local artisans and suppliers.
The company’s combination of creativity and operational excellence is enabling it to lead the corporate gifting space across the MENA region and beyond. Such holistic growth strategies reflect the startup’s ambition to redefine corporate gifting globally.
This fundraising round shows investor trust in CADO’s mission to revolutionise corporate gifting by combining tradition and innovation while aggressively scaling into new markets, demonstrating the company’s appetite to challenge worldwide norms.