With the theme “Empowering People, Growing Communities,” Oromia Bank has begun a month-long marketing and awareness campaign for its Milkii Digital Lending Service.
Obbo Eriste W/Mariam, Chief Officer of Digital Banking Services at Oromia Bank, launched the campaign by saying that many societal groups that were previously unable to obtain financial services because they lacked collateral have already benefited from the digital lending service.
He underlined that reaching a larger audience and advancing financial inclusion in communities are the goals of the month-long awareness campaign.
Significant milestone of Milkii Digital Lending Service
According to Obbo Sophonias Embibel, the founder and managing director of Quantum Technology PLC, his organisation has had outstanding success working with Oromia Bank to provide loans to various individuals. He encouraged the public to use the Milkii platform, which uses cutting-edge artificial intelligence technology to expedite lending procedures.
Oromia Bank’s dedication to inclusive and technologically advanced financial solutions is demonstrated by the Milkii Digital Lending Service, which has disbursed more than 250 million birr in just 100 days since its launch and given loans to over 75,000 citizens.
The launch of Milkii Digital Lending Service
In May, Oromia Bank launched Milkii, a digital lending platform that provides loans without collateral. This service, created in partnership with Quantum Technology S.A., was unveiled at a high-profile event attended by customers, international partners, industry leaders, senior government officials, and other notable guests.
At the launch, Obbo Teferi Mekonnen, CEO of Oromia Bank, highlighted the bank’s dedication to being a leader in the digital finance industry in his introductory remarks.
“Our bank is becoming a centre for modern digital banking services,” he said. Obbo Teferi emphasised the bank’s prior successes with the multi-channel platform OrooDigital and said that the launch of Milkii was an additional step in expanding the bank’s online presence.
Obbo Teferi highlighted Milki’s distinctive business model, which relies heavily on customer loyalty as the main assurance, and described the company as a financial solution for a variety of communities. He stated that the app will be crucial in advancing Ethiopia’s larger national digitalisation initiative.
Obbo Sophonias Enbibel, the founder and managing director of Quantum Technology PLC, Milkii’s technology partner, expressed enthusiasm about helping to create significant digital solutions for various Ethiopian sectors. He expressed his gratitude to Oromia Bank for entrusting Quantum Technology with creating this revolutionary platform.