“Meta Verified” is the name of a new paid verification service that has been introduced by Meta for the Facebook and Instagram platforms.
Mark Zuckerberg described Meta Verified as “a subscription service that allows you to verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support” in a post that was published on Facebook recently.
Two weeks ago, it was rumoured that Instagram was working on a subscription plan that included the blue badge. This information came from code snippets that suggested the company might be thinking about letting users pay for verification.
Zuckerberg revealed that the new feature, Meta Verified, will cost users $11.99 per month on the web and $14.99 per month on iOS and Android. According to Zuckerberg, the new feature’s purpose is to enhance authenticity and security across all of Meta’s services.
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More on Meta Verified, the Blue Tick
This initiative is modelling itself after Twitter Blue, a paid-for verification system that the social media platform offers. A couple of days ago, Elon Musk’s Twitter made an announcement that as of the beginning of the following month, users who do not subscribe to Twitter Blue will no longer have the ability to use two-factor authentication via text message. To ensure the safety of their accounts, they will need to implement additional verification procedures.
This should bring in some additional revenue for Meta, which has seen a decline in its overall revenue in recent years as a result of Apple’s decision to implement stringent privacy changes on iOS. These changes limit the social company’s ability to track users’ internet activities. This should bring in some additional revenue for Meta. In the previous year, Meta predicted that Apple’s decision would result in a loss of more than $10 billion in advertising revenue in the year 2022.
More Expectations from META
Meta asserts that in the long run, its goal is to construct a subscription offering that will be valuable to all parties involved, including content creators, businesses, and the Meta community as a whole. As part of this vision, it is transforming the meaning of the verified badge in order to increase access to verification and allow more people to have faith that the accounts they interact with are genuine.
This week, Meta will launch Meta Verified in Australia and New Zealand, and the service will expand to additional countries very soon.