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Affinity Africa secures $8 million to fuel growth of its hybrid banking model

Modupeoluwa Olalere by Modupeoluwa Olalere
February 12, 2025
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Affinity Africa secures $8 million to fuel growth of its hybrid banking model

Affinity Africa secures $8 million to fuel growth of its hybrid banking model

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On Tuesday, Affinity Africa, a Ghanaian fintech startup, announced that it has raised $8 million in seed funding to broaden its digital banking services.

In their first investment in the African market, European venture capital firms Grazia Equity from Germany and BACKED VC from London led the $8 million seed round.

This round included participation from Enza Capital, Launch Africa, Renew Capital, Finca International, Attijariwafa Ventures, Impact Assets, and early investor Eldon Capital.

Read also: P1 Ventures bets big on Africa’s future with $50 million fund

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Affinity’s total funding now amounts to $13 million.

Affinity Africa: Opening doors to financial inclusion

Affinity Africa aims to revolutionise banking for underserved communities by providing accessible and affordable financial services. 

According to the World Bank, over 60 per cent of adults in Africa lack formal banking options, and fewer than 10 per cent of businesses can secure credit. 

Affinity seeks to bridge this gap through seamless digital banking solutions tailored to individuals and micro-enterprises. 

Since its launch in October 2024, Affinity has onboarded over 50,000 customers. Impressively, 65 per cent of these users had never engaged with a formal banking institution before, and over 60 per cent are women in the informal sector.

Read also: Verto launches $15,000 Global Business Award to empower African startups

Affinity Africa: the hybrid banking model

Affinity Africa operates a branchless model, utilising a mobile and web app, an agent network, and proprietary technology. This approach enables them to offer a full suite of banking services, including personal and SME accounts, savings, payments, transfers, investments, and loans, without the costs associated with traditional brick-and-mortar branches. 

The company’s hybrid model relies on a network of 30 agents who meet small businesses in person, easing their transition into digital banking. 

Tarek Mouganie, founder and CEO of Affinity, stated, “This shift has led us to rethink our agency strategy—focusing on using agents for onboarding, initial education, and driving digital literacy to encourage app adoption. We’re excited to refine this hybrid growth approach as we scale”.

The fintech is refining its strategy to use agents primarily for onboarding and digital literacy. 

We couldn’t think of a better person to build Africa’s local bank than Tarek,” said Andre de Haes, managing partner at Backed VC, one of Affinity’s investors.

Tags: Affinity AfricaGhana
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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