The sixth instalment of VerveLife, Africa’s largest fitness party, was a resounding success, thanks in large part to the efforts of Verve, the market leader in payment cards and digital tokens on the African continent.
VerveLife is committed to encouraging and supporting the adoption of a healthy way of life not only in Nigeria but across the entirety of Africa.
The exciting event, which took place on November 4, 2023, at the Landmark Event Centre on Victoria Island in Lagos, attracted hundreds of health and fitness aficionados from all around Africa and even further afield.
The participants were given the opportunity to participate in a wide variety of energising exercises, such as aerobics, yoga, full-body workouts, and a stimulating exercise session that was focused on health.
This year’s grand finale showcased some of Africa’s most prominent and prolific fitness experts and dance instructors, among whom were Kemen, Kaffy, Alvin Lee, Queen Fitness, Enoyong, and Trebla.
These professionals led a number of high-energy training routines, which challenged guests of varying fitness levels to keep their motivation for pursuing their own fitness goals.
Reekado Banks, a rising star in Afrobeat music, gave a breathtaking performance at the event. He treated the audience to a medley of his hit songs, including “Ozumba Mbadiwe” and “Adaobi,” amongst others.
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Vice president remarks
In response to the VerveLife 6.0 grand finale, Cherry Eromosele, Executive Vice President and Group Chief Marketing Officer at Interswitch, stated that the VerveLife 6.0 event represents yet another significant reminder and resonates with fitness lovers to continually push the boundaries of what is possible in terms of fitness and healthy lifestyle.
“We are thrilled to have brought together a teeming and diverse community of fitness and wellness enthusiasts, cultivating a culture of wellness.
The primary objective of VerveLife remains to promote fitness and a healthy lifestyle among Nigerians, reinforcing our commitment to enriching the lives of everyone, especially those of our Verve cardholders,” Cherry remarked.
She went on to say that Interswitch Group is ecstatic about the enormous success that Vervelife 6.0 turned out to be, as evidenced by the overwhelmingly enthusiastic response from around 20,000 registered participants and an amazing line-up of partners, including partner Adidas. She went on to say that Interswitch Group is happy with the massive success that Vervelife 6.0 turned out to be.
Verve partnered with renowned brands such as global sportswear brand Adidas, as well as Aquafina, Pocari Sweat, Hygeia and others, providing participants with an unforgettable experience.
At the culmination of the event, a premium band known as Alternate Sound provided the attendees with an evening full of electrifying performances at a concert that was sponsored by Verve and titled Alternate Sound Live 6.0.
About Verve
Interswitch Group is the owner of the financial technology and payment card brand Verve International, which is headquartered in Nigeria and operates throughout Africa.
Verve began operations in 2009 and is a wholly-owned subsidiary of Interswitch. During a restructure in 2013, it transitioned into an independent company entity.
In Nigeria, Verve sells a variety of card goods. According to reports from 2013, Verve had “over 20 million cards in circulation” and had access to “over 119,631 points of sale terminals, 11,287 ATMs, and over 1,000 online merchants.”
Discover Financial Services entered into a partnership with Interswitch in March of 2013, which made it possible for Verve Cards to be accepted across the Discover worldwide network. At the time of the arrangement, this network covered 185 countries and territories across the world. In addition, the collaboration made it possible for Discover and Diners Club International (DCI) Cards to be accepted at Interswitch-enabled ATMs and point-of-sale (POS) terminals in Nigeria, where they could be used to make purchases.
