Verdant Zeal Group Ltd hosted its 11th Innovention Series in Lagos, addressing a transformative topic: “The Future of Africa’s Creative Industries in The Era of Artificial Intelligence.”
Dr. Tunji Olugbodi, the Executive Vice Chairman of Verdant Zeal Group, commenced the event by acknowledging the profound impact of Artificial Intelligence (AI) on individuals, communities, and societies. Whether the influence has been positive, negative, or neutral, the convergence of technology, creativity, and innovation is reshaping the future of Africa’s creative landscape.
Africa boasts incredible diversity, rich culture, and untapped creative potential. In an era marked by technological disruption, the creative industries on the continent are poised to play a pivotal role in shaping Africa’s future and contributing to the global creative ecosystem.
AI, one of the most transformative technological advancements of our time, has the potential to revolutionise various industries, and Africa’s creative sectors are no exception. AI can boost creativity, enhance efficiency, and open new opportunities for artists, filmmakers, musicians, designers, and storytellers across the continent.
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Democratising Creativity through AI
Dr. Olugbodi highlighted that the current era is one of democratic creativity. AI is making creative tools and resources more accessible, breaking down barriers that once limited artistic talent to those with expensive equipment or formal training. AI-powered software and platforms are enabling artists from remote corners of Africa to bring their visions to life.
Additionally, AI has the capacity to generate music, art, and stories. While some may perceive this as a threat to human creativity, it can also serve as a powerful tool for inspiration and collaboration. Creators can use AI-generated content as a starting point and infuse their unique perspectives.
The Impact on Storytelling
Africa is home to an abundance of untold stories. AI can assist creators in analysing data and trends to craft stories that resonate with audiences. It can also aid in language translation, making African stories more accessible to a global audience eager for African content.
Personalised Creative Content
AI can enhance the personalization of creative content, tailoring it to the preferences and cultural backgrounds of the audience. This ensures that African creators can reach a wider, more engaged audience. AI also has the potential to play a significant role in preserving and showcasing Africa’s cultural heritage, helping restore ancient art, translate endangered languages, and digitise cultural artefacts.
However, as the continent moves into an AI-driven future, it is essential to address key challenges:
Ethical Implications: Navigating the ethical aspects of AI in creative industries, including copyright, cultural sensitivity, and privacy.
Education and Training: Investing in education and training to equip African creators with the knowledge and skills needed to leverage AI effectively.
Access to Technology: Expanding access to technology and high-speed internet to ensure all African creatives can participate in the digital revolution.
To secure a promising future for Africa’s creative industries in the AI era, Dr. Olugbodi called for collaborative action involving governments, educational institutions, businesses, and creative professionals. It is imperative to create an environment where innovation and artistic expression can flourish.
He emphasised that the future of Africa’s creative industries is not about AI replacing humans but empowering them to reach new heights of creativity, tell stories that resonate globally, and preserve cultural heritage. Africa’s creative industries have the potential to shine as beacons of innovation and inspiration on the global stage, contributing to the world’s cultural mosaic.
He expressed confidence that by harnessing the transformative power of AI, Africa’s creative spirit will continue to illuminate the world, marking a new era of innovation and expression.