Afrikamart is a Senegalese business that specializes in fresh produce delivery and marketing services for agri-food farmers. It operates an online marketplace through which retailers, hotels, restaurants, and supermarkets can sell their fresh goods.
About AfrikamartÂ
Afrikamart was formed in 2018 when its founder Mignane Diouf realized that it was easier for shops to import fruit and vegetables from Morocco than it was to purchase them locally in Senegal. The firm collects fresh products from thousands of rural growers and distributes them to metropolitan stores. As a result, it ensures higher farm incomes for farmers, lower retail costs for merchants, and higher-quality products for end consumers.
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Producers fill out contact details to allow the startup to contact them for additional information about their items and their suitability for sale on the platform.
Additionally, clients must adhere to a set of procedures regarding the products they wish to purchase and the quantity they intend to purchase on a weekly basis.
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Afrikamart Vision Going Forward
Afrikamart promises that by 2021, it will have supplied 8,000 kilograms of products every day and created 200 indirect jobs through its relationship with over 600 agri-food farmers. Its long-term strategy is to grow into additional West African markets by capitalizing on its supply chain knowledge and Senegalese success.
