Airtel Africa, a prominent telecommunications and mobile money provider in 14 African nations, on Monday, engaged three globally recognised African artists, Simi (Nigeria), Diamond Platnumz (Tanzania), and Fally Ipupa (Democratic Republic of Congo) to educate customers how to maximise their data bundles and improve their digital experience.
Airtel Africa hopes that this partnership will empower consumers to make knowledgeable choices regarding their data usage patterns.
Read also: Airtel Africa commences second share buyback program, aims to return $100 million to shareholders
Special music video for customers to encourage better data usage and management
The musicians have teamed up with Airtel Africa to produce a special song that will give users useful advice and resources to help them make the most of their data for daily activities including streaming, internet surfing, and using necessary apps.
The partnership is a component of the ongoing #SmartaWithData campaign, which encourages education on better data management and utilisation.
The statement, followed by the music video featuring the three artistes, states, “It aims to rally Airtel Africa’s customers to GET smarter data settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience.”
Edutainment promotion for young African customers
The Airtel network is now running an edutainment promotion for its young clients, ages 18 to 35, in seven African countries: Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi.
Speaking about the campaign, Rohit Marwha, the Chief Marketing and Sales Officer at Airtel Africa, stated:
Read also: Airtel, K2 Telecom renew partnership to connect, empower Ugandan communities
“Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience. In collaborating with these artists, who our customers love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can seamlessly adopt usage and management of their data through clear messages that resonate with them. At Airtel Africa, our priority is in creating exceptional customer experiences with our products and services. We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure.”
Customers are encouraged to participate and post their own recommendations as part of Airtel Africa’s #SmartaWithData campaign, which provides advice on how to utilise data more wisely.
All data bundles are easily accessible to customers using the MyAirtel App, Airtel Lite, or USSD.