A media firm like Alpha & Jam Africa is reinventing how out-of-home advertising campaigns are carried out in Africa by utilising the limitless potential offered by technology to improve the ways in which advertising and marketing are carried out.
The firm has just revealed Maslow, which is the first Truecorner LED screen in West Africa and the largest 3D digital billboard in Africa.
This innovation is going to transform the advertising industry in Nigeria as well as globally.
The engineering accomplishment that is Maslow is remarkable, and it sets itself apart from other digital billboards by having the capacity to engage users and respond to data in real time.
With an area of display measuring 800 square meters, it is the first real 4K digital billboard to be installed in Nigeria. The billboard’s interactive capabilities allow it to adapt to any format, and its 3D elements create a one-of-a-kind experience for consumers who are exposed to the advertisement.
But that’s not the end of it. The number of people that see Maslow’s exhibition each day is estimated to be at least 800,000, taking into account both foot and vehicular traffic. It is visible to all traffic arriving at and departing from domestic as well as international airports, with an average of 36,000 cars passing by each day and a dwell time of 35 minutes.
With a maximum display time of 19 hours per day and a total display time of 24 seconds for each company, Maslow is, without a doubt the most premium board in Africa. The board is active for as much as 19 hours every day.
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Remarks from the CEO of Alpha & Jam
Samuel Ajiboye, the CEO of Alpha & Jam, commented on the accomplishment by stating that the launch of the 3D digital board was evidence of the company’s commitment to innovation and offering value to customers. Ajiboye was speaking about the accomplishment.
“The introduction of the 3D LED board is evidence of our commitment to innovation and attention to providing value to our clients. Maslow is breathtaking, and we are sure that it will become a significant monument in Nigeria.
“Alpha & Jam is thrilled to be at the vanguard of this cutting-edge development and a new age in African advertising. We are innovatively working to redefine the consumer and brand experience.”
The Maslow from Alpha & Jam is the perfect opportunity for businesses that are trying to make an impact and attract the attention of their target audience. With its magnificent scale, interactive capabilities, and unequalled display time, Maslow is the right opportunity.
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About Alpha and Jam
Alpha & Jam, a full-service creative digital business solutions agency, leads the integrated marketing communication industry in 360-degree advertising solutions. It also offers digital content management, gamification, online media buying/planning and creative deployment, web and mobile app development, interaction, and AR.
The agency is happy to provide 3D digital marketing solutions for brands and customers. Consistency and cutting-edge technologies keep clients from many industries loyal.
Alpha and Jam work with local and worldwide brands like Skye Bank, Unity Bank, HP, Reckitt Benckiser, Intel, Windows, and others.
In its few years in Nigeria, Alpha and Jam have outperformed industry expectations because several brands it has worked for have seen remarkable growth. This is why the firm is well-known in the integrated marketing communication industry’s creative digital business solutions area.
Most importantly, Alpha and Jam, the dominant full-service creative digital agency, has further positioned itself as an agency to watch in 2017. Alpha and Jam Managing Director Samuel Ajiboye said the agency has developed from a digital marketing agency to a digital company.
Ajiboye stated that Alpha and Jam expanded into other marketing communication areas without compromising its digital expertise. Alpha and Jam opened outside agencies in Lagos and Ghana to expand. Alpha and Jam always strive to do great things to stay strong.
Alpha and Jam includes various 2017 inventions. Ajiboye cites “The Madison,” a big billboard. As a long-standing digital firm, Alpha and Jam knows how to maximise Madison’s potential to maximise brands’ return on investment.
Ajiboye also said Alpha and Jam is a result-oriented agency.