On Monday, Smiles, the UAE’s premier everyday rewards SuperApp, announced a collaboration with Amazon.ae to offer discounted Amazon Prime memberships to customers in the UAE.

This partnership allows Smiles users to subscribe to Amazon Prime at promotional rates, enhancing their shopping, streaming, and savings experiences.

Read also: AWS launches Ocelot, advancing quantum computing

Smiles customers get a price cut on Amazon Prime

Smiles customers can now enjoy discounted Amazon Prime memberships. The 3-month membership is available for AED24, a 50 per cent discount from the retail price of AED48, while the 6-month membership is priced at AED40, a 58 per cent discount from the retail price of AED96.

Customers can redeem these offers using Smiles points or pay via credit/debit card. For the 3-month offer, 3,000 Smiles points are required, and for the 6-month offer, 5,000 points are needed.

Khaled ElKhouly, Chief Consumer Officer at e& UAE, highlighted the value of the collaboration: “Our collaboration with Amazon is all about bringing real value and convenience to our customers. By offering discounts on Amazon Prime subscriptions through the Smiles app, we’re making it easier to Reward Your Everyday while enjoying the best in shopping, entertainment, and savings.”

Read also: Amazon’s new Alexa+ can plan dinner party, book flights, others

Benefits of Amazon Prime membership

Amazon Prime offers a wide range of benefits, including Free Same-Day and One-Day Delivery, Free International Delivery from Amazon US, UK, and Germany, access to Prime Video and Prime Gaming, and exclusive shopping deals.

After the promotional period, customers will be automatically billed AED16/month by Amazon.ae to continue enjoying these benefits. This collaboration combines Smiles’ rewards ecosystem with Amazon Prime’s shopping and entertainment advantages, enhancing the overall experience for UAE customers.