Apple CEO shakes up AI leadership: A new direction for Siri

Apple CEO shakes up AI leadership: A new direction for Siri

Apple Inc. is making waves with a bold leadership change in its artificial intelligence division. On March 20, 2025, CEO Tim Cook announced that John Giannandrea would step down as head of Siri operations, with Mike Rockwell, the mastermind behind Vision Pro, taking the reins. This move highlights Apple’s urgency to revamp its AI strategy and breathe new life into Siri, which has struggled to compete in the fast-evolving AI landscape.

Read also: Gamr Lab opens Nigeria’s first video game and esports hub at UNILAG

Apple’s AI shift: Giannandrea steps aside

John Giannandrea, a former Google exec who joined Apple in 2018, has been pivotal in advancing the company’s AI efforts. As Senior Vice President of Machine Learning and AI Strategy, he unified Apple’s AI initiatives and bolstered tools like Core ML

However, Siri’s inability to match generative AI advancements—like those seen in ChatGPT—has drawn criticism. Reports suggest Cook grew frustrated with delays, notably pushing new Siri features from 2024 to 2026. Giannandrea will stay on, focusing on AI research and robotics, but his exit from Siri signals a turning point for Apple’s AI ambitions.

Related Post:  Google’s Q1 2025 profit hits $34.5 billion, AI Overviews now reach 1.5 billion users monthly

Siri’s new Leader: Mike Rockwell and Vision Pro expertise

Enter Mike Rockwell, the executive who brought Vision Pro, Apple’s mixed-reality headset, to life. Known for tackling complex hardware challenges, Rockwell now faces a software-driven mission: rescuing Siri. His appointment aligns the Siri team under Craig Federighi, Apple’s software engineering chief and architect of Apple Intelligence. This pairing aims to untangle Siri’s “clunky code” and accelerate its evolution into a more intelligent, intuitive assistant. Rockwell’s Vision Pro success proves he can innovate—whether he can translate that to AI.

Apple Intelligence and Siri’s competitive push

Apple’s AI journey has hit bumps. The iPhone 16’s Apple Intelligence features, launched in 2024, were panned as late and lacklustre. Once a trailblazer, Siri now lags behind rivals powered by advanced large language models. With Rockwell and Federighi at the helm, Apple is doubling down on integrating Siri with its ecosystem, aiming to close the gap with competitors like Google and Microsoft. This leadership shake-up, announced yesterday, reflects a strategic pivot to prioritise consumer-ready AI breakthroughs.

Related Post:  Intel seeks proposals for AI and broadband projects to address Africa’s digital divide

Read also: Africa Prize for Engineering Innovation shortlists 16 entries from seven nations

Vision Pro to Siri: Rockwell’s challenge ahead

Rockwell’s Vision Pro triumph showcased his ability to deliver cutting-edge tech, albeit in a niche market. Siri, however, demands a different beast—software agility and mass appeal. Apple hopes his problem-solving skills will modernise Siri’s outdated framework, which ex-engineers have long criticised. As of March 21, 2025, investors are eyeing Apple’s stock ($AAPL) to gauge the impact of this shift. Success here could redefine Apple’s AI standing and restore its innovation cred.

While Giannandrea’s continued role ensures long-term AI exploration, Rockwell’s focus on Siri suggests Apple wants results now. This reshuffle blends continuity with urgency, positioning Siri as a litmus test for Apple’s AI resurgence. Whether Rockwell can make Siri a standout in the crowded AI field remains uncertain, but Apple’s commitment is clear: it’s all in on reclaiming its tech throne.

Olanrewaju Adeniyi

With a bachelor's degree in agricultural extension and rural development from Ladoke Akintola University of Technology, Olanrewaju Adeniyi works as a studio manager and presenter. He guarantees effectiveness, originality, and brilliance with a flair for solo presentations, client communication, and studio management. He is a lifelong learner who keeps up with the newest technological developments. Olanrewaju is a tremendous asset in fostering success in the fast-paced corporate environment of today thanks to his broad range of talents and innovative thinking.

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

Tunisia, World Bank seek experts for 400 MW large-scale solar project

Mon Mar 24 , 2025
       The World Bank, in collaboration with Tunisia’s Ministry of Industry, Mines, and Energy (MIME), has announced the need for a […]
Tunisia, World Bank seek experts for 400 MW large-scale solar project

Related Posts

Quick Links

techpression.com
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.