ASUS unveiled its innovative AI-driven product lineup at CES 2025 on Tuesday. This launch is a key moment for the company, aiming to make AI accessible to everyone.

ASUS, founded over 35 years ago, is now a leader in technology. Its focus is on integrating AI into everyday computing.

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A new era of AI integration

The centrepiece of ASUS’s presentation is the Copilot+ PC lineup, which includes the Zenbook A14, touted as the world’s lightest AI laptop. 

These devices are powered by Snapdragon X processors, offering remarkable battery life and advanced features like Live Captions and Generative Fill. 

Co-CEO Samson Hu emphasised the company’s commitment to democratising AI: “This year, at CES 2025, we’re taking our commitment to democratising AI further by being one of the first brands to offer a line of Copilot+ PCs that promote exceptional value and outstanding innovation”.

ASUS’s new products cater to individual users and enterprises, showcasing a range of options from ultraportable laptops to robust desktops. 

The ExpertCenter B900 series represents ASUS’s first commercial AI desktops, designed for peak productivity in various environments. This expansion aligns with ASUS’s vision of Ubiquitous AI, aiming to enhance user experiences across different sectors.

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Enhancing productivity and creativity

The Copilot+ PCs are equipped with cutting-edge technology that promises to redefine productivity. 

Mark Linton, Vice President of Device Partner Sales at Microsoft, remarked, “Copilot+ PCs are the fastest, most intelligent, and secure Windows PCs ever built, with AI experiences that inspire productivity and creativity”.

This sentiment reflects ASUS’s goal of merging powerful performance with user-friendly features.

Visitors at CES can experience these innovations firsthand at The Venetian Expo until January 9, 2025. 

The event showcases a diverse array of ASUS products, including peripherals and networking devices, designed to meet the growing demand for AI-enhanced computing solutions.

ASUS’s focus on sustainability is also noteworthy. The ExpertBook B5 features a Digital Product Passport to promote eco-friendly practices within the tech industry. ASUS is committed to innovation and responsible technology use by integrating sustainability into product design.