Beltone Venture Capital, the VC arm of Beltone Holding in Cario, has announced a strategic equity investment in LNKO, a leading omni-channel D2C eyewear startup in Morocco.

The investment, disclosed on February 6, 2025, strengthens Beltone’s expansion strategy across Africa, supporting high-growth startups that drive market transformation.

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How LNKO is revamping Africa’s eyewear market 

Founded in 2020 by Maha Bennani, LNKO has rapidly become a leader in stylish and affordable eyewear. The company offers sunglasses and optical frames through a fully digitised value chain and has served over 100,000 customers. With 10 retail locations in Morocco and an online presence across 24 countries, LNKO is reshaping the eyewear industry by making high-quality products more accessible.

This latest investment will accelerate LNKO’s expansion across Africa, further solidifying its position in the region’s eyewear market. The startup previously secured a $335,000 investment from CDG Invest in 2021, demonstrating its continued growth trajectory.

Strategic partnership for growth

Beltone Venture Capital’s investment supports LNKO’s innovative approach to eyewear and its commitment to expanding access to stylish, affordable products across Africa. The partnership aligns with Beltone’s mission to invest in transformative businesses that drive economic and digital growth.

LNKO will leverage the funding to scale operations, enhance its digital capabilities, and reach new markets. By combining Beltone’s strategic expertise with LNKO’s established market presence, the partnership aims to strengthen the company’s footprint and revolutionise the eyewear retail experience in Africa.

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Accelerating market expansion and innovation

With this investment, LNKO is positioned for further growth, reinforcing its role as a pioneer in Africa’s eyewear sector. Beltone Venture Capital’s backing provides not just financial support but also strategic resources to drive sustainable expansion.

This collaboration highlights Beltone’s commitment to fostering innovation and supporting high-potential startups in emerging markets.