Boomplay, an Africa-focused music streaming and download platform, has officially announced the launch of its partnership product offers, which will enable artists, brands, and prospective advertisers to optimise for more precise exposure and visibility.
With over 95 million Monthly Active Users, Boomplay is a valuable platform set to provide resources and tools to artists, companies, and agencies in order to expand their reach and visibility to their target audience while they listen to their favourite tracks and podcasts. The advertising solutions will give companies with long-term exposure and effective advertising placements to boost the conversion rate of their campaigns.
In particular, a faster-paced culture with more advanced technology and widespread access to the internet is evidence of rising competition for people’s attention. As people’s attention spans shrink, companies that choose more publicity might be the difference between obscurity and notoriety.
Commenting on the announcement, Sherly Luo, Director of Business Development, said, “Boomplay offers a one-stop advertising solution to advertisers, including high-efficient localized impression, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns and integrated advertising solutions for brands. We hope to engage Boomplay users to interact with artist’s content, brand assets and campaigns and enrich our client’s brand image with music and youthfulness, delivering the brand’s campaigns or products to more audiences.”
The music platform has also announced that it will be focusing its partnership offerings on markets including Nigeria, Kenya, Ghana, Tanzania, and Sub-Saharan African countries including francophone countries. These partnerships will allow the company to deliver effective campaigns to its audiences across a wide range of industries, including FMCG, Fintech, E-commerce, 3C, Banks, Games, Social Media apps, Telcos, and others.
Read also: Spotify Starts ‘Talks With Africa’ To Grow The Music Industry
Boomplay, number one app in the Play Store across key African nations
Given that Boomplay’s future goals are more expensive, it will continue to be known for its good brand reputation and as the go-to app for everything music and entertainment for Africa’s booming young demographic. This will allow for the realisation of great branding results for brand partners and marketers. Brands may use Boomplay advertising to place their company in front of listeners for total discovery and engagement.
The music platform has long been popular throughout Africa. According to Boomplay, 70% of their streams are based on African music rather than music from other continents. Boomplay’s head of marketing, Tosin Sorinola, claims that the app is the number one app in the Play Store across key African nations and that it has at least 1.5 million social media followers.
Boomplay, on the other hand, intends to extend its operations outside the African market without directly competing with Spotify or Apple Music. Boomplay wants to target African communities worldwide with music on its platform, which is already a fantastic match for African customers.
About Boomplay
Boomplay is a music streaming and download service focusing on Africa, including millions of songs, videos, and entertainment news. Boomplay users may listen to their favourite songs for free and subscribe to have access to premium services such as ad-free streaming and offline music storage.
Boomplay has over 95 million monthly active users (MAU) and a database of over 100 million songs from across the globe. The service is accessible worldwide on mobile through the Google Play Store for Android, the App Store for iOS, and online at www.boomplay.com. Regional offices are located in Nigeria, Ghana, Kenya, Tanzania, Côte d’Ivoire, and Cameroon.
Boomplay has a feature that helps customers avoid hefty data costs: users may download music to their device – over WiFi – and play them without an online connection. This is a critical feature since many individuals in Africa must travel for hours across areas with little to no internet. Of course, there is no data connection.
Boomplay even has its own awards ceremony. In addition, Boomplay users may earn Rewards Points by listening to music and participating in the Boomplay Community. These Rewards Points may be used to purchase Boomplay subscriptions, airtime, gadgets, coupons, and other items.