In Nigeria, where erratic electricity defines daily life, Genus inverters have emerged as an essential tool for uninterrupted power. As of March 31, 2025, with the national grid collapsing nine times in 2024 and over 85 million Nigerians facing unreliable power, these inverters, distributed by Simba Industries, offer a reliable, clean energy backup.

Coupled with their innovative “Buy Now Pay Later” plan, Genus makes power accessible despite economic challenges, transforming lives across homes and businesses.

Powering Nigeria through crisis with Genus inverters

Nigeria’s power sector struggles are well-documented: frequent outages and soaring fuel costs—around N1,000 per liter—make generators less viable. Genus inverters, leveraging pure sine wave technology, convert battery-stored DC to AC power akin to the grid, safeguarding appliances from damage. Unlike noisy, fuel-guzzling alternatives, they provide a silent, efficient solution, critical as electricity tariffs climb to N225 per kWh for Band A users, pushing demand for alternatives.

Read also: Nigeria to ban solar panel imports in push for local production 

Why Genus inverters shine in Nigeria

Genus stands out with models like the Heiwa 950VA/12V and the robust 20kVA/360V, powered by advanced DSP and ASIC technology. These inverters boast an 80 percent power factor for efficiency, fast-charging batteries for frequent outages, and LCD displays to monitor backup time. Their load regulation feature—restarting up to six times—ensures durability, making them ideal for Nigeria’s unpredictable power landscape, from rural homes to urban offices.

Buy now pay later: Making Genus accessible

Simba’s “Buy Now Pay Later” plan, facilitated through the Carbon app, breaks down financial barriers. Customers download Carbon Zero, register with basic details and a N1,750— N2,000 debit card fee, and get a spending limit within 3-5 days. Purchases at Simba Den stores are then repayable over 3-6 months—zero percent interest up to three months, two percent and beyond. This flexibility is a game-changer in a nation where inflation strains budgets, letting users secure a Genus inverter without upfront costs.

Transforming lives and businesses in Nigeria

For families, Genus inverters keep lights on and phones charged, while small businesses—like barbers or tailors—save N69,000— N110,000 yearly on fuel, relying on silent power. In rural areas, paired with solar panels, they harness Nigeria’s 6.5 peak sun hours, offering sustainable relief. Compatible with long-lasting tubular batteries, Genus aligns with local manufacturing pushes, backed by Simba’s service network. 

As Nigeria pushes for local manufacturing under policies like the 2025 solar panel import ban, Genus, backed by Simba’s nationwide service network, aligns with this shift, promising quality and support from local facilities like The Simba Den.