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Carl Cruz emerges as CEO of Airtel Nigeria

Modupeoluwa Olalere by Modupeoluwa Olalere
May 16, 2023
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Carl Cruz emerges as CEO of Airtel Nigeria
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Airtel Africa Plc has announced Carl Cruz as the new managing director and CEO of their division, Airtel Nigeria.

According to the business that is in charge of phone calls, Cruz will be taking over C. Surendran’s position as of May 5.

Cruz, who holds a Bachelor of Science degree in marketing management from the University of De La Salle in the Philippines, will also be joining the executive committee in the role of regional operational director. Cruz earned his degree in the Philippines. Cruz will primarily report to Segun Ogunsanya, Chief Executive Officer of the Airtel Africa Group, as well as the board of directors of Airtel Nigeria, which is a subsidiary of Airtel.

Ogunsanya was excited about the hire and said that Cruz’s wide range of experience will help the company grow a lot.

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Cruz, according to Airtel Africa, “brings to the company a great deal of business experience, an outstanding track record, and strong values.”

“He has a solid track record as an intelligent and transformational business leader who loves to solve challenges and build strong teams in order to assist firms in expanding their operations.

According to what Ogunsanya mentioned, we are thrilled to collaborate with him to manage our largest area and carry out our objective of impacting the lives of others.

Read also: Adenike Macaulay becomes CEO of Wakanow

Cruz’s wealth of experience and the benefits to Airtel Nigeria

Cruz has more than 31 years of experience in commercial and professional activity in both Africa and Asia, according to information from the telecommunications company.

Cruz’s most recent position was that of chief executive officer and managing director of Unilever’s West African operations. According to the statement, “he was in charge of and oversaw three listed operating companies, including ones that were located in Nigeria, Ghana, and Francophone Africa.”

“He represented Unilever as a shareholder and served as an executive director on the board of Unilever Nigeria Plc in addition to serving as a non-executive director on the board of Unilever Ghana.”

Prior to this, Cruz served as the head and managing director at the Unilever Sri Lanka branch. Additionally, he held prominent positions at both Unilever Philippines and Hindustan Unilever India during his career.

According to reports, the marketing expert was in charge of strategic and directional responsibility for sales and distribution, as well as the growth of customers and brands, as well as the expansion of trade and commercial interaction.

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Tags: airtel Nigeria
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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