Chidimma Adetshina was crowned Miss Universe Nigeria 2024 during the grand finale on August 31, 2024, at the Eko Convention Centre in Lagos.
This year’s pageant embraced the “Digital Divas” theme, highlighting the growing significance of technology and digital presence in modern beauty competitions. Adetshina’s journey to the crown is a testament to digital engagement’s resilience and power in shaping narratives.
The “Digital Divas” theme emphasised leveraging technology, social media, and digital platforms throughout the competition. Contestants were encouraged to engage with their audiences online, showcasing their personalities and advocacy efforts beyond the traditional pageant format.
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Embracing technology in the beauty industry
The “Digital Divas” theme emphasised leveraging technology, social media, and digital platforms throughout the competition. Contestants were encouraged to engage with their audiences online, showcasing their personalities and advocacy efforts beyond the traditional pageant format. This approach reflects a broader trend in the beauty industry, where digital engagement is crucial for connecting with fans and promoting social causes.
The public’s voting was also crucial in the competition so that fans could vote for their preferred candidates several times. Through this interactive process, this competition was also democratised, and the social influence of technology was also demonstrated. New technological advancements such as Twitter, Facebook, and many others have changed how pageants are conducted, allowing people to vote online.
Chidimma Adetshina’s journey and advocacy
Chidimma Adetshina had quite an eventful journey to the crown and had proven her resilience. She also promised only to use her crown for the diseased. Because of her Nigerian background, she was embarrassed in the Miss South Africa talent show for which she had previously competed and had to withdraw her candidacy. This made her realise she could come out of the closet and become more of herself through her bid for Miss Universe Nigeria.
Adetshina’s success sends a message about creating an even stronger focus on diversity and using technology to impact society positively. She also wants to use the title to spread the importance of diversity in the formation of solid communities enhanced by технологии.
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The future of pageantry in a digital world
Technology and digital communication are integral to the operations of organisations like Miss Universe Nigeria, hinting at future developments. By leveraging social media and upholding traditions, the pageant can revamp its strategies and inspire contestants to innovate and transform their ideas into viable businesses.
As Adetshina prepares to represent Nigeria at the Miss Universe 2024, which will take place in Mexico, the effects of technology on the journey and the pageant at large will be time for observation.
Her crowning marks a vast and vital step in transforming beauty pageants, especially concerning the power of technology in current society’s narratives and the critical stand that beauty queens take by influencing change.
