Ajua, Africa’s leading consumer experience (CX) intelligence platform, introduced Claire Munene as its new Chief Experience Officer (CXO) on Thursday. This move will accelerate innovation that focuses on customers and business change across the continent.
Data-driven CX expert Munene returns to Ajua
Claire rejoined Ajua after serving as Director of Customer Experience at Telkom Kenya, where she led initiatives that enhanced customer satisfaction and drove internal innovations, contributing to 30 percent of commercial revenue.
Claire Munene has an impressive track record in reshaping customer experience in Africa’s telecom and tech sectors.
Claire returns home after serving as Vice President of Partnerships, COO, and Head of Growth and Strategy at Ajua from 2015 to 2020.
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In her previous role at Ajua, she saw 400 percent revenue growth in East, West, and Caribbean countries while directing key collaborations, including Safaricom’s SPARK Venture Fund.
Her early work at Safaricom included launching revenue-driving Okoa Jahazi and Africa’s first cash economy platform, Consumer Wallet. She also founded the Safaricom Academy, a regional IT talent and entrepreneurial incubator.
Her return signals a strategic push by Ajua to deepen its impact on African enterprises through data-driven CX strategies.
As Nyasha Mutsekwa, CEO of Ajua, noted, “Claire’s return marks a defining moment for Ajua and for African businesses that are ready to unlock new levels of growth through customer-centric innovation. Her unmatched ability to turn customer insights into scalable solutions is exactly what we need to elevate our mission.”
Ajua empowers African businesses with data-driven customer insights
Ajua is Africa’s first Integrated Customer Experience platform, designed to bridge the gap between businesses and their customers. The company provides access to high-fidelity data, enabling businesses to understand consumer behavior and improve efficiency, customer acquisition, and retention.
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Ajua’s technology integrates with businesses at key customer touchpoints to measure and optimize customer experiences, creating actionable growth strategies.
Ajua’s appointment of Claire Munene highlights the company’s commitment to leveraging customer insights to drive business growth. With her extensive experience in the CX and telecommunications space, Claire is poised to lead Ajua in delivering innovative solutions that meet the evolving needs of African consumers.
Ajua’s focus on data-driven market intelligence positions it as a leader in helping businesses stay ahead of the competition by turning data into strategy.