• Latest
  • Trending
Cookies to Remain in Google Chrome Despite Privacy Changes

Cookies to Remain in Google Chrome Despite Privacy Changes

July 24, 2024
Orange Egypt partners with mnGm to introduce gold trading via mobile wallets

Orange Egypt partners with mnGm to introduce gold trading via mobile wallets

September 26, 2025
BII injects $20 million into Acumen initiative targeting Africa’s off-grid communities

BII injects $20 million into Acumen initiative targeting Africa’s off-grid communities

September 26, 2025
PesaLink and Tendepay join forces to digitise enterprise payments in Kenya

PesaLink and Tendepay join forces to digitise enterprise payments in Kenya

September 26, 2025
How Africa’s Gen Z founders are building startups before graduation

How Africa’s Gen Z founders are building startups before graduation

September 26, 2025
YouTube now lets viewers turn off video end screens

YouTube now lets viewers turn off video end screens

September 26, 2025
Apple iPhone 18 Pro rumours: Design, performance, and camera upgrades

Apple iPhone 18 Pro rumours: Design, performance, and camera upgrades

September 26, 2025
South African investment giant raises caution on Bitcoin ETF risks

South African investment giant raises caution on Bitcoin ETF risks

September 26, 2025
OpenAI’s ChatGPT Pulse now available for Pro users

OpenAI’s ChatGPT Pulse now available for Pro users

September 26, 2025
MSport 2025

MSport 2025: Nigeria’s #1 Sports Betting Site, Powered by Chelsea & BVB

September 25, 2025
MNT-Halan introduces Egypt’s first secure lending solution via Halan App

MNT-Halan introduces Egypt’s first secure lending solution via Halan App

September 25, 2025
Your one-stop tech hub! Get the latest updates on AI, cybersecurity, fintech, and emerging technologies.
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
Techpression
No Result
View All Result
Home Mobile Apps

Cookies to Remain in Google Chrome Despite Privacy Changes

Ladele Joy by Ladele Joy
July 24, 2024
149 1
0
Cookies to Remain in Google Chrome Despite Privacy Changes
466
SHARES
Share on FacebookShare on TwitterWhatsAppTelegram

As previously indicated, Google will not phase out third-party cookies in Chrome. The technology behemoth has postponed its intention to limit cookie use in its browser until 2024.

Many website owners and developers who depend on cookies for various purposes—such as delivering tailored content, tracking user behaviour, and allowing functionality in web apps—will welcome this decision.

Read also: Zoho joins with She Code Africa to Empower and Upskill Women Through Specialised Training on Zoho Creator

Exploring Google’s Privacy Sandbox Initiative

Under its Privacy Sandbox effort, Google first intended to phase out third-party cookies to lower cross-site tracking while allowing functionality for reasonable use cases. However, stakeholders, notably advertisers and publishers, claimed the changes would fundamentally affect their business models, and the online ecosystem has opposed the corporation.

RelatedPosts

Google’s Gemini AI is coming to Chrome

Perplexity made $34.5 billion bid to purchase Google’s Chrome

Google enables Chrome users to toggle between personal and professional accounts

In a blog post, Google said it needs additional time to create and test its new privacy-preserving technologies, including Topics API and Federated Learning of Cohorts (FLoC). These APIs are meant to offer focused advertising free from depending on personal user tracking.

Navigating Privacy Changes in the Digital World

The slow phasing-off of cookies allows developers and website owners to keep using cookies in their present form. This allows them more time to adjust to the forthcoming changes and investigate other options consistent with Google’s privacy objectives.

Still on the horizon, though, is the ultimate phasing off of third-party cookies. By assessing their cookie usage and guaranteeing compliance with privacy rules, including GDPR and CCPA, website owners and developers should use this extra time to prepare for the future.

Read also: Google Prepares Biggest Acquisition for Cloud Cybersecurity Startup

First-party data collecting and contextual advertising are two further tracking and personalising techniques they should investigate that give user privacy a top priority. Above all, they should keep up-to-date on Google’s Privacy Sandbox advancements and be ready to test the new APIs as they launch.

Although the delay in phasing out third-party cookies in Chrome temporarily relieves developers and website owners, it’s essential to understand that the change towards a more privacy-conscious web ecosystem is unavoidable.

Businesses may guarantee a seamless transition and keep their competitiveness over time by aggressively adjusting to these developments and prioritising user privacy. This inevitable should be a call to action to prepare for the future rather than a cause for anxiety.

Tags: Google Chrome
Ladele Joy

Ladele Joy

Ladele Joy is a content writer and tech reporter specializing in entertainment and gaming. She crafts engaging stories that connect with readers. Joy brings curiosity and creativity to every piece she writes.

No Result
View All Result

Quick Links

  • Tech News
  • Cryptocurrency
  • Fintech
  • Startups
  • Business

Follow Us:

  • facebook
  • instagram
  • Twitter(X)
  • Linkedin
  • YouTube
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 Techpression.com -Techpression Media Limited

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

No Result
View All Result
  • Home
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Reviews
    • How To
    • General News
  • Cryptocurrency
  • Business
  • Fintech
  • Startups
  • Featured
  • Ai
  • Tech TV

© 2025 Techpression.com -Techpression Media Limited

techpression.com
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.