The recent Motorbikes & Food Fest held at Victoria Island’s Muri Okunnola Park was a resounding success, captivating families and fun lovers alike.
This vibrant event, organized by the Bikers with Attitude and Determination group, was made all the more spectacular by the enthusiastic participation of leading automobile dealership, Coscharis Motors.
As a prominent sponsor of the event, Coscharis Motors brought an array of excitement by showcasing some of its iconic brands. Visitors to the event were treated to a visual feast as BMW vehicles and motorbikes, Ford models, and Renault automobiles took center stage.
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Connecting with the Community
Abiona Babarinde, the General Manager of Marketing and Corporate Communications at Coscharis Group, expressed the dealership’s delight in being part of this year’s Motorbikes & Food Fest. He highlighted how the event allowed them to bring their showroom directly to the guests, providing them with a firsthand experience of their products. In addition to displaying their vehicles, Coscharis Motors also featured the ABRO brand of car care accessories, offering a holistic view of their automobile portfolio.
Babarinde emphasized how the event aligns with Coscharis’ mission statement, which is to contribute to societal development and progress by reinvesting resources back into the community. By actively participating in events like the Motorbikes & Food Fest, the company not only showcases its products but also engages with the local community and its lifestyle.
Coscharis Motors Customer Engagement and Support
Coscharis Motors seized the opportunity to interact with its existing customers, focusing on their vehicle ownership and maintenance needs. Micheal Onyewuchi, Aftersales Manager at Coscharis Motors, highlighted the company’s commitment to making vehicle ownership more accessible, especially in the current challenging economic climate in Nigeria. The dealership provided tactical offers on parts and services, reaffirming its dedication to customer satisfaction.
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The Fest’s Vibrant Atmosphere
The Motorbikes & Food Fest, organized by the Bikers with Attitude and Determination group, created an atmosphere of festivity and excitement at the popular Muri Okunnola Park. Families and fun enthusiasts gathered to enjoy a day filled with entertainment, delicious food, and, of course, a stunning display of automobiles.
The Motorbikes & Food Fest not only served as a platform for Coscharis Motors to engage with the community but also showcased the vibrancy of Nigeria’s automotive culture. It underlined the enthusiasm for motorcycles and cars as a means of transport, leisure, and self-expression.
Coscharis Motors took the opportunity to showcase a diverse range of vehicles at the event. In addition to BMW cars and motorbikes, they proudly presented Ford and Renault brands. This comprehensive display not only introduced potential new customers to the variety of choices available but also reinforced Coscharis Motors’ reputation as a premier dealership with a wide range of automotive offerings.
The company’s participation in events like the Motorbikes & Food Fest opens the door to future collaborations and partnerships with local organizations. This active involvement in community events is likely to strengthen the dealership’s ties with the public and contribute to its long-term success.
By actively participating in community events, Coscharis Motors ensures that its products and services are accessible and relevant to a wide range of consumers. This approach aligns with the evolving preferences of today’s diverse market and contributes to the growth of the automotive industry in Nigeria.
The event served as a lively celebration of automobiles, food, and entertainment, reflecting the dynamic spirit of Nigeria’s automotive culture. As Coscharis Motors continues to play an active role in such events, it reinforces its position as a key player in the Nigerian automotive industry.
