Spiro, Africa’s largest electric bike company, announced on Monday its partnership with Afrobeats superstar Davido to promote eco-friendly transportation across the continent.
This collaboration is pivotal as Africa grapples with the need for affordable, sustainable transport solutions. By joining forces with Spiro, Davido is championing the shift to cleaner energy while inspiring a new generation of Africans to embrace electric mobility.
A partnership for progress
Globally adored for his chart-topping hits, Davido’s influence extends beyond music, making him a natural fit for Spiro’s affordable and eco-friendly transportation mission. With over 22,000 electric bikes deployed and 300 million kilometres driven without carbon emissions, Spiro is revolutionising Africa’s mobility landscape. By teaming up with Davido, Spiro aims to amplify its impact, showing that sustainable transport can be aspirational and stylish.
Davido’s prior collaborations with global brands like Puma and Martell Cognac have set benchmarks for success. His Puma collection sold out within days, while his campaigns with Martell elevated the brand’s presence across Africa. These partnerships highlight his ability to bridge global brands with African culture, delivering cultural and commercial impact.
Read also: African EV business Spiro grows in Nigeria
This partnership is about more than just clean energy; it’s about economic empowerment. Spiro bikes not only help riders save money on fuel but also enable them to earn more and build their futures. By aligning with Davido’s influence and cultural resonance, Spiro positions itself as a key player in Africa’s sustainable development journey.
Spiro and Davido are reimagining mobility, proving that going green isn’t just practical—it’s stylish, empowering, and essential for Africa’s future.
