Disney+ and Hulu will raise fees next month, affecting millions of US consumers. The modifications follow annual price adjustments since Disney+ began in 2019 amid escalating content and technical costs.
Disney+ and Hulu price hikes explained
Starting October 21, 2025, the ad-supported Disney+ plan will rise from $9.99 to $11.99 per month, while the ad-free Disney+ Premium subscription will jump from $15.99 to $18.99 monthly, or $189.99 annually, an increase of $30. Hulu’s standard plan with ads also goes up by $2, from $9.99 to $11.99 monthly.
Hulu’s premium ad-free version continues at $18.99 a month. Monthly ESPN Select costs $12.99, up $1. The Disney+, Hulu, and ESPN Select package with commercials rises from $16.99 to $19.99, and the Disney+ and Hulu combo with ads reaches $12.99. Post-October 21 billing dates are subject to these increases.
Disney explained that the hikes aim to cover escalating production and operational expenses. Despite these increases, Disney reported adding 1.8 million new Disney+ subscribers in the third quarter of 2025, reaching 128 million, showing continued growth amid pricing shifts.
Subscriber backlash and timing
The timing of the price rise has drawn criticism. It coincided with public outcry over Disney’s controversial handling of the late-night show “Jimmy Kimmel Live!”, which some viewers felt reflected poor company choices.
Disney’s strategy and subscriber retention were questioned after some subscribers cancelled. Disney stated in its fiscal reports that these changes were necessary to balance quality and cost.
This marks the fourth consecutive year Disney has raised prices for its streaming services, maintaining its positioning to remain competitive but sparking debate about affordability and value in streaming entertainment.
Other big streaming companies have also raised subscription pricing due to changing customer and market dynamics. These new charges take effect next month, so subscribers should examine their plans.