One of Africa’s payment and financial services companies, Paga Group, has introduced Doroki, a new retail business management platform designed to assist small and medium-sized businesses in streamlining operations, reducing inefficiencies, and spurring expansion.
Industry leaders and Doroki’s merchant clients gathered in Lagos on Thursday for the launch event, which introduced what the company called a game-changing solution for managing retail businesses in Africa.
What Doroki does
According to Arike Okunowo, Doroki’s General Manager, the platform combines customer engagement, inventory tracking, order management, and payments into a single, intuitive interface.
“Whether running a restaurant, retail store, or a distribution network, businesses can now eliminate the hassle of juggling multiple apps and focus on what truly matters: growth,” he said in a statement.
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According to Tayo Oviosu, the founder and CEO of Paga Group, Doroki was created to help SMEs overcome the difficulties they encounter in running their daily businesses.
“Running a business in today’s fast-paced economy is challenging; managing stock, tracking sales, reconciling payments, and keeping customers happy can feel overwhelming,” Oviosu said. “Doroki changes that. It’s not just a tool; it’s a partner that simplifies operations, provides actionable insights, and helps businesses scale with confidence.”
Engagement of Doroki with business owners
Okunowo said Doroki was developed by interacting with business owners directly to learn about their needs.
“Whether it’s a restaurant owner struggling with recipe and table management or a retailer experiencing issues with stock-out and product shelf life management, Doroki provides clarity, control, and confidence,” she said. “We’re excited to see how Nigerian businesses leverage this platform to unlock their full potential.”
Doroki provides a range of features intended to improve and streamline corporate operations. These include multi-user access, flexible payment options, CRM and customer loyalty tools, menu and recipe management for food businesses, real-time inventory control, smart order management, and analytics for data-driven decision-making.
According to the company, the platform allows businesses to track stock levels, set low-stock alerts, and manage suppliers in real-time.
It also supports cash, card, and mobile payments via Paga. Additionally, it facilitates offline transactions, enabling business operations to continue in places with erratic internet.
Doroki is now accessible to companies all over the country. The app can be downloaded from the Android Play Store for interested users.
According to Paga, the opening of Doroki is in line with its objective to develop the infrastructure necessary to support Africa’s expanding middle class and offer easy access to international trade.