Dubai has launched the Creators HQ at Emirates Towers to attract 10,000 influencers to the UAE.
This announcement was made on January 12, 2025, during the third edition of the 1 Billion Followers Summit 2025, marking Dubai’s latest effort to tap into the booming creator economy.
The summit, held from January 11 to 13 under the theme ‘Content for Good,’ brought together an impressive gathering of over 15,000 content creators, 420 speakers, and 125 CEOs and global experts at Dubai’s Emirates Towers, DIFC, and the Museum of the Future.
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The hub is designed to support content creators and boost the region’s creator economy.
What Creators HQ Offers
The initiative includes a Content Creators Support Fund of AED 150 million (about $40.8 million).
This fund is led by Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE.
“Launching a Creators HQ in the UAE is a major step that supports the nation’s objective of maximising the positive impact of content,” said Mohammad Al Gergawi, Minister of Cabinet Affairs.
Creators HQ will provide various services to help creators succeed. These include:
UAE Golden Visa applications: This allows creators to live and work in Dubai long-term.
Relocation support: Assistance for those moving to Dubai.
Company registration guidance: Help with setting up businesses.
The hub plans to host over 300 events and workshops each year, focusing on skills like branding and audience engagement.
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Partnerships and community impact
A key partnership for this initiative is with Meta, which will launch the “Creators for Purpose” program.
This program encourages creators to produce meaningful content on platforms like Instagram and Facebook. The summit attracted over 15,000 content creators and industry leaders, showcasing Dubai’s goal of becoming a global digital media hub.
By launching Creators HQ, Dubai aims to create a vibrant community for diverse creative professionals, including podcasters, visual artists, and marketing experts.