e& Egypt and Shahid, MBC Group’s flagship streaming platform, announced Monday a strategic partnership that will allow e& Egypt customers nationwide to access Shahid’s content library.
This partnership is a big step towards enhancing Egypt’s digital entertainment scene and bolstering the market share of both brands.
e& Egypt bundles Shahid access with popular services
With direct integration with other e& Egypt products like Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins, and e& Cash, e& Egypt customers will benefit through this partnership by having exclusive access to all content on the Shahid platform as part of their bundle.
“Through this collaboration, we aim to empower our customers with access to premium Arabic content that aligns with their interests and aspirations, while offering exclusive benefits and a fully integrated entertainment experience,” Samer Mourad, Vice President of Consumer at e& Egypt, said.
He added: “At e& Egypt, we are committed to delivering innovative services that meet the demands of the digital era and reinforce our position as a leading provider of telecommunications and technology solutions in the Egyptian market.”
“We believe that offering real added value to customers through smart partnerships is the optimal way to strengthen our brand. We look forward to continuously developing our services and expanding our offerings to deliver an exceptional digital experience,” he emphasised.
“We’re excited about this strategic partnership, which gives us a unique opportunity to reach e& Misr’s Egyptian customers with Shahid’s market-leading streaming entertainment. The Egyptian market remains a strategic area for us, and we look forward to expanding our presence through innovative integration in a wide range of complementary e& telecom and payment services”. Director of Partnerships at Shahid, Scott Weeman, said.
e& Egypt and Shahid’s impacts in Egypt’s digital market
Notably, since its founding in 2006, e& Egypt has led the way in Egypt’s IT and telecommunications industries. The business has expanded significantly in the Egyptian market, serving millions of clients with various services.
It is still dedicated to staying up with the quick changes in technology to satisfy its clients’ ever-increasing demands.
The first and most popular SVOD and AVOD streaming platform in the Arab world, Shahid is run by MBC GROUP and provides Arab families with high-quality content, such as the must-watch exclusive Shahid Originals and Shahid Premieres, Arabic films that have just come out of theatres, live TV channels in full HD quality, international offerings, sports, kids’ programming, Arabic adaptations, Turkish titles, more than 40 FAST channels, and Shahid Shorts, a dedicated location for trending reels and short videos.