On Thursday, e& enterprise and Microsoft announced an expansion of their strategic partnership aimed at accelerating AI adoption across key markets in the MENAT region, including the UAE, Saudi Arabia, Egypt, Turkey, and Qatar.
This collaboration focuses on developing and deploying next-generation AI and data-driven solutions tailored to industry-specific needs.
Accelerating AI adoption with Industry-specific solutions
The partnership prioritises scalable AI tools for public service, telecommunications, education, banking, financial services and insurance (BFSI), and retail sectors.
Amit Gupta, Vice President of Data and AI at e& enterprise, emphasised the ambition behind the alliance: “Our partnership with Microsoft represents a bold step toward redefining AI’s role in shaping business and society. By combining technological expertise and deep regional insights, we aim to provide essential sectors with next-generation AI tools that enhance customer engagement, optimise operations, and foster innovation.”
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Ahmed Hamzawy, Chief Partner Officer at Microsoft UAE, highlighted the practical benefits: “Together with e& enterprise, we will accelerate AI adoption, leveraging Microsoft’s secure cloud and AI services to empower organisations to detect fraud, improve risk management, and deliver personalised AI-driven customer experiences.”
The collaboration adopts a region-specific approach, ensuring solutions meet local market demands while addressing broader industry challenges.
Leveraging Microsoft Azure and generative AI technologies
Central to this partnership is the use of Microsoft Azure’s advanced AI and analytics tools. These include Azure Machine Learning, Azure Databricks, Azure AI Search, and Azure Synapse Analytics, which support data processing, model training, and large-scale analytics.
Integrating Microsoft’s Azure OpenAI service enables organisations to deploy generative AI (GenAI) solutions for automating customer service, content creation, and predictive analytics.
This technology stack empowers businesses to harness AI-driven insights, improving operational efficiency and customer interactions.
Amit Gupta noted that the collaboration aims to “promote digital readiness and bridge the digital divide by providing essential sectors with next-generation AI and data-driven tools.”
The partnership is positioned to help organisations adapt and innovate in an increasingly data-driven environment.
By focusing on scalable, industry-tailored AI solutions and leveraging Microsoft’s cloud infrastructure, e& enterprise and Microsoft are setting a new pace for AI integration across the MENAT region’s diverse markets. This strategic move will drive widespread AI adoption, transforming how businesses operate and serve customers.