With MAX’s entry into the Ghanaian market, Ghana welcomes another mobility and technology company.
In addition, David Hoyme has been appointed director of international growth and expansion for the company.
During a press conference held at Accra, the company’s representative and E-mobility Head, Tolu Williams, disclosed that MAX’s rollout in Ghana is a necessary step and it’s determined to address urban and mobility issues in Africa.
Tolu Williams said, “the official rollout in Ghana is a necessary step on the mission to address the perennial problems around urban and rural mobility across the African continent.”
Williams added that MAX has progressed to inaugurate an automobile subscription service to deal with affordability for drivers and make more room for employment.
Without neglecting financial problems, the company has created features like the e-wallet and other benefits to solve the problem of financial inclusion for operators in rural areas.
“A lot of the problems we face today as a continent are rooted in mobility. We believe that the future of innovation and sustainable growth in Africa will rest on access to sectors like education, health, and finance, all driven by mobility. This is why we are committing significant resources and establishing long-term partnerships with some of the world’s biggest vehicle manufacturers to bring sustainable mobility solutions to people in urban and rural areas.”
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The newly appointed Director of International Growth and Expansion, David Hoyme, said that the quick adoption of MAX in Nigeria encouraged them to dive into other county’s markets.
“MAX was founded on the premise that we can bring sustainable mobility solutions for the common person. These solutions extend to every sector and will require consistent innovation and homegrown solutions. We are ready to help Africa on this journey of sustainable development and economic growth.”
MAX Raises $31 Million In Series Round
Last year, MAX announced that it had raised $31 million of new capital to expand its operation to Ghana and Egypt in 2022.
The funding round was led by global private equity platform, Lightrock, for whom it is their first investment in the African mobility space, and UAE-based international venture capital firm Global Ventures.
The company also disclosed that after their invasion of Ghana and Egypt markets, their next step would lead to Francophone, East and southern Africa.
The $31 million raised in the Pre-Seed round will also enable the deployment of electric vehicles and charging infrastructure and the provision of credit and financial products to over 100,000 drivers.
Other investors include their existing investor, Novastar Venture, Venture debt from Proparco, and the French development finance institution through its Digital Africa Bridge Fund.
About MAX
MAX is a motorcycle-hailing service company powering eco-friendly mobility through high-performance electric vehicles.
MAX is known for providing infrastructure and services to taxi drivers across Africa.
According to the company, its mission is to provide a seamless transportation experience for Africans powered by innovation, technology and eco-friendly infrastructure.
MAX has pledged to deliver a transformational experience to drivers and commuters by making available electric vehicles, motorcycles, minibuses, tricycles or cars and connecting more with enterprises for delivery services.
Registered drivers with MAX have health and vehicle insurance plans as well as free access to necessary driver skill development and training.