Adri Führi has been appointed as Group Chief Financial Officer of EFT Corporation, a prominent provider of payment solutions in African markets, with immediate effect.
Adri Führi’s portfolio
Führi has over 25 years of experience in the financial services industry, including 11 years as a CFO for several companies.
She is a certified chartered accountant who comes to EFT Corporation from e4, where she was instrumental in building the company and scaling it during rapid expansion.
Führi has worked in the insurance, banking, financial services, and technology industries. She worked for Standard Bank South Africa (SBSA) for more than 12 years, during which time she acquired practical experience in African markets and honed her skills in intricate business domains.
She has held senior CFO positions in private equity-backed and multinational companies, adding to her varied background.
“I’m thrilled to join EFT Corporation at such an exciting phase of the Group’s growth journey,” said Führi. “The payments industry offers tremendous opportunities, particularly across African markets, and I look forward to contributing my experience to support EFT Corporation’s strategic expansion while building strong, collaborative teams.”
What does Adri Führi bring?
As Group CFO, Führi will prioritise strategic growth initiatives, operational efficiency, and financial optimisation. Her top priorities are thoroughly understanding EFT Corporations’ business operations, improving finance procedures, and ensuring that the financial strategy and the Group’s larger expansion objectives across markets—including Ethiopia and Kenya—are in line.
The core tenets of Führi’s leadership philosophy are cooperation and diversity of thought. She brings a coaching-oriented approach to team development and has experience coaching leaders. She is especially passionate about promoting STEM skills for women and girls in technology.
“Adri brings exactly the kind of strategic financial leadership we need as we scale our operations and product offerings,” said Group Managing Director Mike Smits.
“Her proven track record in high-growth environments, combined with her deep understanding of African markets and fintech dynamics, makes her an invaluable addition to our executive team.”
About EFT Corporation
EFT Corporation is Africa’s top payment solutions provider, assisting financial institutions in providing dependable, easy, and safe digital payment services.
EFT Corporation has more than 26 years of experience offering core banking services such as Banking-as-a-Service (BaaS), issuing, acquiring, switching, and payment processing.
Serving more than 100 financial institutions in 14 African nations, EFT Corporation collaborates with top global technology companies like Mastercard, Visa, Thales, ACI, Verifone, and Stratus to provide reliable solutions to the African market.
Supported by Development Partners International (dpi), one of the leading private equity firms on the continent, EFT Corporation is dedicated to increasing financial access in Africa.