EGBANK and Mastercard announced their partnership on Monday in Cairo, Egypt, to broaden digital payment solutions and reach new customer segments nationwide. The collaboration is designed to drive financial accessibility and expand the adoption of digital payments among individuals, businesses, and corporations.
The partnership will see Mastercard support EGBANK in developing its portfolio of debit, credit, and commercial cards, with a focus on tailored financial solutions and enhanced benefits.
According to Mohamed Assem, Mastercard’s Country Manager for Egypt, Iraq, and Lebanon, “We are thrilled to join forces with EGBANK to support the development of the bank’s card portfolio and expansion strategy. This collaboration underscores our joint commitment to driving the growth of the digital payment ecosystem, unlocking new opportunities for sustainable financial empowerment.”
EGBANK aims to diversify its product offerings and enhance the banking experience for its customers through this partnership. Yasmeen Galal, Head of Consumer Banking & SMEs at EGBANK, stated, “Our collaboration with Mastercard marks a milestone in our strategy to diversify our product offerings and enhance our customers’ banking experience.
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By leveraging cutting-edge payment solutions, we are strengthening our portfolio and expanding our reach to new customer segments. This collaboration enables us to offer seamless and rewarding financial solutions that meet the evolving needs of today’s consumers while driving long-term growth and innovation in Egypt’s financial sector.”
Expanding access and convenience for customers
Through this partnership, EGBANK will introduce new card products and digital services, including mobile and internet banking, allowing customers to manage accounts and conduct transactions remotely. The bank’s strategy is to tap into new customer segments and provide digital banking services that make banking more convenient and accessible.
Mastercard’s global expertise in digital payments will help EGBANK deliver secure and seamless payment experiences. The collaboration is expected to bring new premium offerings to EGBANK’s card portfolio, catering to individuals and businesses. By expanding its suite of digital solutions, EGBANK continues to reinforce its commitment to delivering convenient and secure payment experiences to its customers.
Mastercard’s technology and innovation, combined with EGBANK’s diverse range of banking services, will give Egyptian customers more options for managing their finances and making payments. The partnership is part of EGBANK’s broader efforts to support financial inclusion and drive digital transformation in the Egyptian banking sector.
EGBANK | Mastercard
EGBANK (Egyptian Gulf Bank) is a prominent commercial bank established in Egypt in 1981. It is known for its rapid growth and comprehensive banking services for individuals, businesses, and corporations, focusing on youth empowerment and digital solutions. Mastercard, a global technology company in the payments industry, operates worldwide to facilitate secure and accessible digital payment choices, actively promoting digital transformation and financial inclusion in Egypt.